Brand Tone

Modern & Tech-Savvy, Efficient & Practical, Professional & Business-Oriented, Approachable & Simple

Brand Values

• •Innovation & Modernity: Providing cutting-edge tools for networking and marketing.
• •Efficiency & Simplicity: Making connections and information sharing quick and effortless.
• •Connectivity & Networking: Helping businesses build valuable connections and transform encounters into opportunities.
• •Customer Growth & Success (for their clients): Enabling businesses to increase their visibility, gather reviews, and capture leads.
• •Security & Reliability: Assuring users about data privacy and the universal compatibility of their products.

Best Practices

• •Use Clear & Concise Language: Reflect efficiency and practicality. Avoid jargon where possible, or explain it simply if necessary (like NFC).
• •Focus on Benefits, Not Just Features: Highlight how Izi Touch helps businesses achieve their goals (e.g., "get more reviews," "capture more leads," "make memorable impressions") rather than just listing "NFC-enabled."
• •Maintain a Positive and Forward-Thinking Voice: Emphasize innovation, growth, and the future of business interactions.
• •Ensure an Approachable & User-Friendly Style: Even though it's B2B, make the technology sound easy to use and understand for everyone. The "Izi" (easy) in the name should resonate through the copy.
• •Be Consistent Across All Platforms: Whether it's the website, Instagram, TikTok, or email marketing, the core tone (modern, efficient, professional, approachable) should be recognizable. This builds brand trust and recognition.

Social Perception

To be seen as a modern, efficient, and smart solution for businesses aiming to enhance their professional image and digital engagement. The products aim to help their clients be perceived positively by their customers.

Copy Examples

• •Tap Into the Future of Networking. Izi Touch NFC cards: Share who you are, instantly.
• •Upgrade your first impression! 🚀 With Izi Touch NFC plaques, get more Google Reviews in a tap. Effortless for your customers, powerful for your business. #IziTouch #NFC #GoogleReviews #BusinessGrowth #TechSavvy
• •Seamless sharing, stronger connections. Our NFC business cards and social plaques are designed for universal compatibility. No apps needed for them, just results for you. Make every interaction count.
• •Izi Touch: Transform Your Business Cards from Paper to Powerhouse.
• •Outdated business cards? Get Izi Touch. Share your socials, website, and contact info with a simple tap or scan. It's networking, simplified and amplified.