Brand Tone

Warm & Friendly, Personal & Thoughtful, Aspirational & Stylish (yet accessible), Helpful & Solution-Oriented

Brand Values

• •Personalization & Uniqueness
• •Home & Comfort
• •Thoughtful Gifting
• •Quality & Aesthetics
• •Accessibility

Best Practices

• •Embrace Storytelling: Use the "Home Stories" concept actively. Frame products not just by their features, but by the experiences, feelings, or "stories" they can help create in a home or as a gift.
• •Use Warm & Inclusive Language: Employ friendly, inviting words. Address the audience directly (e.g., "you," "your home"). Use emojis thoughtfully on social media to enhance warmth. Ensure language is sensitive and welcoming to a diverse audience within the target market.
• •Highlight Personalization & Thoughtfulness: Continuously emphasize the unique and personal aspects of the products, especially those that can be customized. Talk about the "thought" behind a gift.
• •Maintain Visual-Verbal Consistency: Ensure the copy's tone aligns with the clean, stylish, and warm aesthetic of the product photography and website design. The words should evoke the same feeling as the images.
• •Focus on Solutions & Inspirations: Position TOMA as a helpful resource for finding the perfect gift or home decor item. Offer inspiration, tips (e.g., "how to style your shelf," "gift ideas for a new mom"), and solutions to make the customer's life easier and more beautiful.

Social Perception

A go-to source for charming, unique, and thoughtful gifts and home decor items in their local market (Israel, particularly Tel Aviv and Pardes Hanna areas for pickup). They aim to foster a community around home and gifting.

Copy Examples

• •Instagram Post (New Product - Personalized Mugs): Sip your morning coffee with a story that's uniquely yours! ✨ Our new personalized mugs are here to add that extra touch of warmth to your daily ritual. Perfect for you, or a thoughtful gift for someone special. What story would your mug tell? #TomaHomeStories #PersonalizedGifts #MorningMagic #TelAvivLiving
• •Facebook Ad (General Gifts): Finding the perfect gift just got easier! 🎁 From heartwarming presents for her to stylish surprises for him, and adorable treasures for the little ones – TOMA Home Stories has something special for every occasion and every budget. Let us help you tell your story through the art of gifting. Shop now! [Link to website] #GiftsFromToma #HomeStoriesTLV #ThoughtfulGiving #IsraelGifts
• •Website Banner (Home Decor): Craft Your Happy Place. ✨ Discover unique home decor at TOMA Home Stories and turn your house into a home filled with personality and warmth. From cozy corners to statement pieces, find what speaks to you. #MyTomaHome #InteriorInspo #LoveYourSpace #HomeDesignIsrael
• •Email Newsletter Subject (Seasonal Collection): Hello [Customer Name], Make This Season Unforgettable with TOMA! 🍂 Body Snippet: Discover enchanting new arrivals at TOMA Home Stories, perfect for adding a touch of seasonal charm to your home or finding that heartwarming gift. We believe every item should tell a story – let's create beautiful new ones together.
• •Product Description (e.g., for a Baby Gift Set): Welcome a little one with a bundle of love and dreams! Our 'Sweet Beginnings' baby gift set is thoughtfully curated with the softest essentials and charming keepsakes to create precious first memories. Because every little story deserves a beautiful start. Made with love, for their new adventure. #TomaBaby #NewbornGift #PreciousMoments #IsraelMoms