Brand Tone

Warm & Sentimental, Personal & Heartfelt, Celebratory & Joyful, Approachable & Friendly

Brand Values

• •Meaningful Connections
• •Personalization & Uniqueness
• •Celebration of Memories & Milestones
• •Quality & Craftsmanship
• •Heartfelt Gifting

Best Practices

• •Embrace Emotive Language: Use words that evoke feelings of warmth, love, joy, nostalgia, and connection. Think cherish, celebrate, memories, heartfelt, special, unique, forever.
• •Focus on the "Why": Highlight the emotional benefit of the product, not just its features. Explain how it helps create or commemorate meaningful moments and relationships.
• •Tell Stories (or Encourage Them): Frame products within narratives of gifting, celebration, and personal connection. Use customer testimonials or hypothetical scenarios to illustrate the impact of a personalized gift.
• •Maintain a Personal and Approachable Voice: Write as if you're speaking to a friend. Use you and your to address the customer directly. Keep the language clear, sincere, and easy to understand.
• •Be Consistent Across All Channels: Ensure that the warm, sentimental, and personal tone is reflected in website copy, product descriptions, social media posts, email marketing, and customer service interactions. A unified voice builds brand recognition and trust.

Social Perception

Positive Customer Experiences, Gift-Oriented, Focus on Emotional Value

Copy Examples

• •Facebook Ad (Star Map): Remember that one night? The stars aligned, and everything changed. Capture that magic forever with a Custom Star Map. The perfect way to say 'Our story is written in the stars.' Design yours today and relive the moment.
• •Instagram Caption (Pet Portrait Apparel): Wear your heart on your sleeve, literally! 🥰 Turn your furry best friend into a timeless piece of art. Our custom pet portrait tees and hoodies are more than just clothing; they're a warm hug from your most loyal companion. Tag a pet parent who needs this!
• •Product Description (Soundwave Art): Some words are too precious to fade. Transform a favorite song, a loving voice note, or your wedding vows into beautiful Soundwave Art. A truly unique and heartfelt gift that lets them see the sound of your love. Every glance will be a reminder of that special message.
• •Email Subject Line (Anniversary Promotion): Rekindle the Spark ✨ Personalized Gifts to Celebrate Your Journey Together
• •Website Banner (General): Tell Your Story, One Thoughtful Gift at a Time. Create unique, personalized treasures that speak from the heart with Kenzi Custom.