Brand Tone

Friendly, approachable, creative, playful, customer-centric, and appreciative.

Brand Values

• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Direct Connection and Service
• •Community Engagement

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Highlight the personalization aspect of the products.
• •Incorporate customer testimonials and positive reviews.
• •Encourage social media engagement and user-generated content.
• •Maintain a consistent brand voice across all platforms.

Social Perception

Positive customer experiences, trusted for personalized gifts, responsive and engaging.

Copy Examples

• •"My name's Erika, and I'm here to help you create the perfect personalized gift!"
• •"Don't be a prick cactus tote bag - because sometimes, we all need a little sass!"
• •"We're so grateful for our amazing customers! Thank you for the 5-star reviews!"
• •"Tag us in your #721done creations for a chance to win a free tee!"
• •"Looking for a unique gift? We've got you covered with handcrafted personalized items."