Brand Tone

Informative, supportive, and trustworthy. The tone should convey expertise and a genuine interest in the customer's health and wellbeing. Also accessible and community-focused, given its physical store and restaurant presence

Brand Values

• •Health & Wellbeing
• •Quality
• •Transparency & Integrity
• •Efficacy
• •Empowerment
• •Natural & Organic Focus
• •Accessibility

Best Practices

• •Use clear and concise language to explain product benefits.
• •Focus on how products support health and wellbeing.
• •Highlight the natural and organic aspects of products.
• •Emphasize the brand's commitment to quality and transparency.
• •Incorporate customer testimonials and success stories.

Social Perception

Seen as a reliable and long-standing source for health foods, supplements, and healthy meals, particularly for those with specific dietary needs like veganism.

Copy Examples

• •Discover our premium quality supplements, scientifically-backed to nourish your body and mind. Your health is our priority.
• •Embrace a healthier lifestyle with our range of natural and organic foods. Perfect for vegan, vegetarian, and gluten-free diets.
• •At Bioforma, we're committed to transparency and integrity. We empower you to make informed decisions about your health journey.
• •Since 1994, Bioforma has been your trusted partner in health and wellbeing. Explore our wide selection of supplements, natural cosmetics, and organic foods.
• •Experience the Bioforma difference. Our products are designed for efficacy, helping you achieve your health goals naturally.