Brand Tone

Passionate & Expressive, Introspective & Empathic, Bold & Contemporary, Personal & Authentic

Brand Values

• •Emotional Connection: The core of her work seems to be about capturing and conveying energy and emotion, creating a bridge between the artwork, the subject, and the viewer.
• •Authenticity & Inner Truth: She seeks to reveal 'hidden energy,' 'inner power,' and the 'soul and character' of her subjects. This suggests a value for genuine expression over superficial representation.
• •Creativity as a Necessity: Her personal story emphasizes that creative expression is fundamental to her.
• •Transformation & Dynamism: The aim to 'metamorphose' interiors with 'energetic' art points to a belief in the transformative power of art and a dynamic approach to life and spaces.
• •Empathy: Her background in product design, focusing on user empathy, translates into her art through understanding and interpreting human emotions and stories.

Best Practices

• •Emphasize Emotion and Energy: Consistently use language that evokes feelings, speaks to the 'soul' or 'energy' of the subject and the artwork. Words like 'vibrant,' 'dynamic,' 'powerful,' 'expressive,' and 'soulful' should be recurrent.
• •Tell the Story: Frame each artwork, and the brand itself, around narratives – the story of the subject, the artist's inspiration, or the emotional journey the artwork represents. This aligns with her focus on 'personal and family histories'.
• •Maintain Authenticity and Personal Connection: Continue sharing glimpses into the artistic process, inspirations, and even relevant personal reflections (appropriately). This builds on the trust and connection seen in her current approach.
• •Be Bold and Confident in Descriptions: Reflect the 'audacious' and 'unique' style of the art in the confidence of the copy. Avoid overly hesitant or generic language.
• •Connect to Transformation: Highlight how the art can transform a space or evoke a new feeling for the owner, aligning with the mission to 'metamorphose interiors.'

Social Perception

Admired for Color & Expressiveness, Seen as Emotionally Resonant, Professional & Talented, Unique Style, Positive local reputation and a perception of her art as a valuable addition to sophisticated spaces.

Copy Examples

• •Instagram Post (Showcasing a new portrait): 'Meet [Portrait Name]. More than just a face, this piece is a conversation of energies, a story whispered in every brushstroke. It’s about the fire within, the quiet strength, the vibrant soul that makes us unique. Ready to bring this energy into your space? Link in bio. #AurelieChavanneArt #ExpressivePortraits #SoulfulArt #ContemporaryArt #ArtThatFeels'
• •Website 'About' Snippet: 'Driven by an insatiable need to create, I returned to my first love: painting. For me, art is an empathic journey, a way to decode the unseen energies and profound emotions that shape us. Each portrait is a quest to reveal the vibrant, authentic soul within, transforming spaces with bold color and dynamic stories.'
• •Product Description (e.g., for 'Inestimable'): 'Inspired by the resilient warmth and vibrant hues of Marrakech, 'Inestimable' captures a moment of pure, authentic joy. This isn't just a painting; it's an invitation to feel that same exuberant energy, to connect with a story of strength and vibrant life. Let this piece infuse your home with its dynamic spirit and contemporary boldness.'
• •Email Newsletter Subject: 'Unlock the Story Within: New Art by Aurélie Chavanne' Body Snippet: 'This month, I've been exploring the delicate balance between vulnerability and strength. Discover new works that delve into the energies that connect us, rendered in the vibrant, expressive style you love. Each piece is a fragment of a soul, ready to bring its unique energy to your home.'
• •Ad Copy (Targeting interior design enthusiasts): 'Tired of sterile spaces? Ignite your home with art that truly *feels*. Aurélie Chavanne creates energetic, contemporary portraits that don't just decorate a wall—they breathe life and emotion into your environment. Discover audacious art for a dynamic soul. Shop the collection.'