Brand Tone

Conscious and Responsible, Inspirational and Encouraging, Friendly and Approachable, Positive and Optimistic, Stylish and Modern

Brand Values

• •Sustainability
• •Health and Safety
• •Quality and Durability
• •Design and Functionality
• •Social Responsibility
• •Transparency
• •Customer-Centricity

Best Practices

• •Prioritize Sustainability in Messaging: Always weave in the brand's core commitment to reducing waste and promoting reusability, even in product-focused copy. Make it clear that choosing 720°DGREE is an environmentally positive decision.
• •Use Positive and Empowering Language: Frame messages to inspire action and make customers feel good about their choice. Focus on collective impact and the benefits of a sustainable lifestyle.
• •Highlight Health and Safety Benefits: Consistently mention BPA-free and non-toxic materials to reassure customers about the safety and purity of their drinks.
• •Emphasize Quality and Design: Showcase the stylish aesthetics and durable construction of the products, appealing to both eco-conscious and design-savvy consumers.
• •Be Authentic and Transparent: Share stories about social initiatives, climate partnerships, and the materials used. Maintain a friendly, approachable, and honest voice in all communications, including customer interactions.

Social Perception

Positive Association with Eco-Friendliness, Stylish and High-Quality Products, Reliable for Daily Use, Value for Money, Trustworthy and positive choice for consumers looking for sustainable and well-designed hydration solutions.

Copy Examples

• •Headline: Sip Sustainably. Live Vibrantly. Body: Join the movement away from single-use. Our beautifully designed, BPA-free bottles are made to last, keeping your drinks pure and our planet cleaner. Make every sip count with 720°DGREE. #ReduceReuseRefill
• •Headline: Your Hydration, Our Planet's Future. Body: At 720°DGREE, we believe small changes create big impacts. Choose our eco-conscious, climate-neutral bottles and become part of a community dedicated to a healthier Earth. Drink pure, live fully.
• •Headline: Designed for Life. Built for Good. Body: Experience the perfect blend of style, durability, and responsibility. Our 720°DGREE bottles are crafted from high-quality, non-toxic materials, ensuring your well-being and supporting global clean water initiatives with every purchase.
• •Headline: More Than a Bottle. It's a Statement. Body: Show your commitment to a greener world. With 720°DGREE, you're not just choosing a premium reusable bottle; you're choosing a brighter, more sustainable future, one conscious sip at a time.
• •Headline: Health, Hydration, Harmony. Body: Keep your body refreshed and your conscience clear. Our 720°DGREE bottles are 100% BPA-free, taste-neutral, and designed for your active life, all while contributing to a healthier planet for generations to come.