Brand Tone

Appreciative, Customer-Focused, Promotional & Benefit-Oriented, Simple

Brand Values

• •Customer Satisfaction
• •Quality & Efficacy
• •Accessibility/Affordability
• •Security
• •Natural Ingredients
• •Essential Wellness

Best Practices

• •Clearly define the brand's focus, sticking primarily to organic skincare to avoid confusing customers.
• •Show, don't just tell, by highlighting customer experiences and testimonials.
• •Maintain consistent use of customer-focused language in all communications.
• •Emphasize the 'essential' aspect of the brand by focusing on core wellness benefits.
• •Ensure '100% PAYMENT SECURE' messaging is prominently displayed to build trust.

Social Perception

Positive based on on-site reviews, but potentially confusing due to product mix. The brand needs to clarify its focus on organic and essential products and differentiate itself from competitors with similar names. Building trust through consistent messaging and showcasing satisfied customers is crucial.

Copy Examples

• •"Thank you soooo much ❤️ I received my parcel and the packaging is very good. I m 100% satisfied."
• •"Enjoy FREE SHIPPING on all orders above Rs. 2000!"
• •"Our Even Tone Brightening Serum is designed to give you a radiant, even complexion."
• •"We are here to support you 24/7. Contact us anytime!"
• •"Shop with confidence: 100% PAYMENT SECURE."