Brand Tone

Mysterious & Instinctive

Brand Values

• •Intuition
• •Mystery
• •Inner potential
• •Authenticity
• •Self-discovery

Best Practices

• •Define a clear brand voice guide and make it accessible to all copywriters.
• •Regularly review existing copy to ensure consistency with the brand tone.
• •Use a tool to monitor brand mentions and social media sentiment to adjust copywriting strategies accordingly.
• •Create a glossary of terms and phrases that are consistent with the brand's tone and values.
• •Provide training to copywriters on how to effectively communicate the brand's tone and values.

Social Perception

Evokes a sense of mystery, intuition, and deeper understanding of human nature.

Copy Examples

• •Unlock your inner potential. Trust your instincts.
• •Delve into the unknown. Discover your true nature.
• •Embrace the enigma. Follow your gut feeling.
• •Unleash the power within. Listen to your intuition.
• •Venture into the shadows. Awaken your instincts.