Brand Tone

Expert and Authoritative, Encouraging and Motivational, Technical and Analytical, Accessible and Clear, Community-Focused and Engaging

Brand Values

• •Expertise & Mastery
• •Progression & Improvement
• •Personalized Guidance
• •Community & Support
• •Safety & Fundamentals
• •Dedication & Hard Work

Best Practices

• •Lead with Expertise, Follow with Encouragement: Always establish credibility through Mitchie Brusco's pro status and technical knowledge, then soften with motivational and supportive language.
• •Break Down Complexity: Use clear, concise language. Even when explaining intricate mechanics, aim for simplicity and step-by-step instructions that are easy to digest.
• •Focus on Action and Results: Frame copy around what skaters will *achieve* – landing tricks, gaining confidence, understanding techniques.
• •Foster Community: Use inclusive language ("we," "us," "our community") and encourage interaction. Highlight the supportive aspect of learning with SKATEiQ.
• •Maintain Authenticity: Let Mitchie Brusco's genuine passion for skateboarding and teaching shine through. The voice should feel like it's coming directly from an experienced, helpful pro.

Social Perception

Highly Respected Instructor, Valuable Resource, Effective Coaching Method, Motivational and Confidence-Boosting, Worth the Investment (for many), Positive Community

Copy Examples

• •Headline (Website/Ad): "Stop Guessing. Start Landing. Pro Skateboarder Mitchie Brusco Shows You How. Get Your Personalized Video Analysis Today."
• •Social Media Post (Instagram/Facebook): "Stuck on that kickflip? You're not alone. Our latest SKATEiQ drill breaks down the mechanics, step-by-step, so you can finally nail it. It's not just about practice, it's about *smart* practice. Link in bio for the full tutorial! #SKATEiQ #SkateboardingTips #LearnToSkate #MitchieBrusco"
• •Email Subject Line (to subscribers): "Unlock Your Next Level: Mitchie's Pro Insights on Overcoming Plateaus."
• •TikTok Video Concept: Short, engaging clip of Mitchie explaining one common mistake in a popular trick, with clear, concise voiceover and text overlays. "❌ Don't do this! ✅ Do this instead for perfect ollies! Full breakdown on SKATEiQ.com. #SkateHacks #ProTips #Ollie"
• •YouTube Video Title: "The Complete Guide to Bowl Skating: From Pumping to Airs (Feat. Mitchie Brusco) | SKATEiQ"