Brand Tone

Humorous, witty, and relatable with a tech-centric twist

Brand Values

• •Passion for Programming
• •Humor and Wit
• •Quality and Comfort
• •Uniqueness and Self-Expression

Best Practices

• •Use humor and wit appropriately to engage the audience without being distracting.
• •Highlight the comfort and durability of products, appealing to practical needs.
• •Incorporate tech-related puns and coding references to resonate with the target audience.
• •Showcase the uniqueness and custom nature of the designs to emphasize self-expression.
• •Maintain a light-hearted and relatable tone to build a connection with the programming community.

Social Perception

A go-to place for coding-inspired apparel and accessories that resonate with programmers and tech enthusiasts, offering unique, high-quality, and comfortable products that celebrate their passion and identity.

Copy Examples

• •"Debugging? More like de-bug-dancing!"
• •"I <3 Code" - It's not just a t-shirt, it's a lifestyle.
• •"Syntax Error: Too much awesome." - Wear your errors proudly!
• •"Keep Calm and Code On" - The programmer's mantra.
• •"01101000 01100101 01101100 01101100 01101111" - That's 'hello' in binary. Can you decode our discounts?