Brand Tone

Elegant, sophisticated, and artistic, with a focus on minimalism and architectural inspiration. Aspirational and appreciative of design and craftsmanship.

Brand Values

• •Design & Aesthetics: Unique design inspired by Bauhaus architecture, Brazilian modernism, and Japanese minimalism.
• •Quality & Craftsmanship: High-quality materials (gold, silver, gemstones, lab-grown diamonds) and meticulous attention to detail.
• •Originality & Exclusivity: Exclusive designs featured in platforms for independent designers.
• •Conscious Luxury: Awareness of ethical and sustainable choices, such as the use of lab-grown diamonds.
• •Artistic Expression: Jewelry as a form of art and personal expression.

Best Practices

• •Ensure consistency across all channels: product descriptions, social media, emails, and the 'About Us' page must recognizably reflect the Cyntia Tomi brand.
• •Regularly review content on all platforms to guarantee alignment with the established tone and values.
• •Incorporate architectural and minimalist references subtly to reinforce brand identity without overwhelming the message.
• •Emphasize the high-quality materials and craftsmanship, highlighting the use of gold, silver, gemstones, and lab-grown diamonds.
• •Use aspirational language that appreciates design and craftsmanship, appealing to a modern, fashion-conscious audience.

Social Perception

Stylish, unique, and sophisticated jewelry brand appreciated for its minimalist aesthetic, high-quality materials, and architectural inspiration, appealing to a modern, fashion-conscious audience.

Copy Examples

• •Experience artistry you can wear.
• •#CyntiaTomi #JewelryUnboxing #ElegantStyle #ModernJewelry #TreatYourself
• •#CyntiaTomi #JewelryDesigner #LuxuryJewelry #UniqueGifts #ShopSmall
• •Explore the new arrivals and find the art that speaks to you.
• •Minimalism and geometry meld jewelry with architectural inspirations!