Brand Tone

The brand's tone is predominantly enthusiastic, community-focused, and straightforward, characterized by high-energy language, inclusive communication, and transparent, trustworthy messaging.

Brand Values

• •Community
• •Excitement & Entertainment
• •Trust & Reliability
• •Value

Best Practices

• •Use Energetic and Exciting Language: Incorporate action words and exclamations (e.g., "BOOM!", "Fire!", "Monster Hit!") to capture the thrill of the moment, mirroring the live break experience.
• •Emphasize Community: Always use inclusive and familiar language ("we," "guys," "the 718 family"). Regularly direct your audience to community hubs like Discord or Facebook groups to reinforce the sense of belonging.
• •Lead with Transparency and Trust: Clearly state what customers get in each break. Use testimonials and feedback scores in marketing materials to build confidence and highlight the brand's reputation for reliability.
• •Create a Sense of Urgency (FOMO): Highlight that spots are limited and breaks fill up fast. Use phrases like "Don't miss out," "Before they're gone," and announce break times to encourage immediate action.
• •Stay Authentic to the Hobby: Use jargon and terminology that is familiar to the sports card collecting community (e.g., "PC" for personal collection, "rookie auto," "case hit"). This shows the brand is knowledgeable and a genuine part of the culture.

Social Perception

718 Breaks is overwhelmingly perceived as a reputable and trusted source for sports card breaks within its niche community, with consistent praise for professionalism, communication, and service quality.

Copy Examples

• •BOOM! 💥 Another monster hit from last night's 2024 Panini Select break! The fire just keeps coming. Who's ready for tonight's session? We're ripping open a case of Prizm Basketball at 8 PM EST. Don't miss your shot at the next big pull! Link in bio to grab your spot.
• •Your Spot. Your Team. Your Next Big Hit. Join thousands of collectors for daily live breaks from every major league. Fast shipping, trusted service, and a community that loves the hobby as much as you do. Find your break now.
• •The wait is over! We're fully stocked with the latest NBA Hoops and Topps Chrome Baseball. Whether you're chasing a rookie auto or building your team set, we've got the spots you need. All breaks go live this week. Check the schedule and lock in your teams before they're gone!
• •LIVE NOW: NFL SELECT FOOTBALL 4-BOX BREAK #9! Thanks for joining the 718 Breaks family tonight! We're chasing rookies, patches, and autos. Good luck to everyone who has a spot! Want in on the next one? Join our Discord for real-time updates and break announcements: [Discord Link]
• •Tired of buying retail and getting nothing? Experience the thrill of hitting a monster card! At 718 Breaks, we break sealed hobby boxes live every day. You buy the team, you get all the cards. It's that simple. Join a break today and see what you've been missing.