Brand Tone

Practical, Value-Driven, and Enthusiastic (in product promotion)

Brand Values

• •Innovation and Quality
• •Value and Accessibility
• •Customer Satisfaction
• •Security
• •Practicality

Best Practices

• •Maintain a balance between promotional language and a practical, solution-oriented approach.
• •Use emojis sparingly to add a touch of enthusiasm without being overwhelming.
• •Emphasize the value proposition: free shipping, installment payments, and discounts.
• •Highlight the security of the shopping experience to build trust with customers.
• •Focus on how products can revolutionize or improve daily life.

Social Perception

A practical and accessible e-commerce store that offers good value for money and a secure shopping experience, with a focus on innovative products that improve daily life.

Copy Examples

• •FRETE GRÁTIS - PARCELE ATÉ 12X CARTÃO (FREE SHIPPING - PAY IN UP TO 12X ON CARD)
• •OFERTAS (Offers)
• •23% OFF
• •vai revolucionar sua casa! (will revolutionize your home!)
• •Innovative and high-quality products for your daily life