Brand Tone

informative, professional, and hopeful

Brand Values

• •Health and Wellness: The core of the brand is providing solutions for hair, skin, and nail health, with a strong emphasis on hair loss.
• •Scientific Approach/Expertise: Association with Dr. João Gabriel Fernandes, a trichologist, lends scientific credibility. They emphasize scientifically formulated vitamins and solutions based on the PRC method.
• •Transformation and Confidence: The brand aims to transform lives by improving hair health, which in turn boosts self-esteem.
• •Natural Solutions/Quality Ingredients: Mention of natural formulas and key ingredients like Biotin, Keratin, Zinc, and Vitamin C. Their products like Ferritin12 are highlighted as natural.
• •Customer Care: They provide contact channels like WhatsApp for customer service and aim to make caring for customers part of their routine.

Best Practices

• •Educate, Don't Just Sell: Focus on providing valuable information about hair health, the science behind the products, and the expertise of Dr. João Gabriel Fernandes. This reinforces the informative and professional tone.
• •Instill Hope, Backed by Facts: While offering hope for transformation, ensure claims are substantiated by explaining how the products work and the benefits of their key ingredients.
• •Maintain Professional Language: Avoid overly casual slang or hype. Use clear, concise, and scientifically-accurate (where appropriate) language that reflects expertise.
• •Emphasize Care and Support: Frame messaging around understanding the customer's concerns and offering supportive solutions. Highlight customer service accessibility.
• •Showcase Real Results (Ethically): Use genuine testimonials and before-and-afters (with permission) to build trust and demonstrate the brand's transformative value, aligning with the hopeful and solution-oriented perception.

Social Perception

Positive: Many users on platforms like TikTok and the Anagrow website share positive testimonials, reporting improvements in hair fall, hair growth, and overall hair health after using Anagrow products. Solution-Oriented: Anagrow is perceived as a provider of solutions for specific problems like hair loss, thinning hair, and low ferritin levels. Informative: The content, especially from Dr. João Gabriel Fernandes, is seen as educational, helping people understand the causes of hair problems.

Copy Examples

• •Headline: Tired of seeing more hair in your brush? Discover the science-backed solution for hair loss with Anagrow's Ferritin12. Reclaim your confidence, strand by strand.
• •Social Media Post: Understand the root cause of your hair thinning. Dr. João Gabriel Fernandes explains how low ferritin can impact your hair health and how Anagrow can help restore balance. Learn more and start your journey to healthier hair today. #AnagrowSuplementos #HairHealth #DrJoaoGabrielFernandes
• •Product Description Snippet (for OSA - Pumpkin Seed Oil): Nourish your hair from within. Anagrow's OSA, rich in pumpkin seed oil, is expertly formulated to strengthen your hair and promote a healthy scalp. Invest in the vitality of your hair with Anagrow.
• •Email Subject Line: Don't let hair loss define you. Anagrow offers hope and effective solutions.
• •Website Banner: Experience the Anagrow transformation. Real people, real results. See testimonials and find the right Anagrow solution for you.