Brand Tone

Caring & Reassuring, Trustworthy & Reliable, Friendly & Approachable, Modern & Tech-Savvy

Brand Values

• •Pet Safety & Well-being
• •Peace of Mind for Owners
• •Innovation & Technology
• •Community
• •Quality & Reliability
• •Customer Support

Best Practices

• •Prioritize Pet Well-being: Always frame the product's benefits in terms of the pet's safety, comfort, and the owner's peace of mind. Use empathetic language.
• •Be Clear and Simple: Avoid overly technical jargon. Explain the technology (QR codes, online profiles) in a way that is easy for all pet owners to understand and appreciate.
• •Instill Confidence: Use reassuring words and phrases. Highlight the reliability and durability of the product. Share positive testimonials and success stories.
• •Stay Positive and Hopeful: Even when discussing the fear of losing a pet, maintain an optimistic tone that focuses on the solution and successful reunions.
• •Engage with Your Community: Use inclusive language ("fellow pet lovers," "our furry family"). Encourage user-generated content and interaction on social media, reflecting a friendly and approachable brand.

Social Perception

Positive for Pet Safety Products, Trust in Technology, Appreciation for Ease of Use, If any brand confusion exists with the former 'Barkly Pets' dog walking app, the perception there was generally positive, highlighting good service and reliability, which could carry over.

Copy Examples

• •Headline: Never Lose Hope. Always Find Your Way Home. Our Smart Pet Tag Connects You. Body: Worry less, explore more. Bark-ly's Smart Pet Tag uses simple QR technology to keep you connected to your best friend. A quick scan by a kind stranger sends their location straight to you. Peace of mind in your pocket.
• •Social Media Post (Image: Happy dog wearing a Bark-ly tag): Caption: Adventure awaits, and so does safety! 🐾 With Bark-ly's Smart Pet Tag, your furry explorer has a digital lifeline. Waterproof, durable, and designed for every journey. Give your pet the best chance of a swift return. #BarklySafe #SmartPetTag #PetSafety #PeaceOfMindForPets
• •Product Description Snippet: More than just a tag, it's a promise. The Bark-ly Smart Pet Tag ensures vital contact information is always accessible, without batteries or fuss. Secure your pet's safety today with cutting-edge, easy-to-use technology.
• •Email Subject Line: Keep Them Safe: Introducing the Bark-ly Smart Tag! Body Intro: We know your pet is family. That's why we created the Bark-ly Smart Pet Tag – an innovative way to ensure that if your curious companion ever wanders, their path back to you is clear and quick. Discover how simple peace of mind can be.
• •Ad Copy (Short & Punchy): Lost Pet? Found Fast! Bark-ly Smart Tags. Scan. Connect. Reunite. Get yours at Bark-ly.com.