Brand Tone

Authentic & Relatable, Community-Focused & Supportive, Passionate & Enthusiastic, Helpful & Knowledgeable, Fun & Engaging

Brand Values

• •Community
• •Quality & Performance
• •Authenticity & Realness
• •Customer-Centricity & Responsiveness
• •Inclusivity

Best Practices

• •Speak Like a Friend, Not a Corporation: Use "we" and "you" to create a direct, personal connection. Share anecdotes or relatable struggles (like Susanne's "About Us" story). Avoid overly formal or jargon-heavy language unless explaining specific technical features in a clear way.
• •Embrace Authenticity and Transparency: If you're testing products, share the real experience – the good, the slightly less good (if applicable and constructive), and why you ultimately chose it for the shop. This builds trust, like their "we try it all on so we can tell you like it is" approach.
• •Foster Community in Your Language: Use inclusive phrases like "fellow riders," "our community," "we're in this together." Ask questions in social media posts to encourage interaction and make customers feel heard, mirroring their approach of listening to and collaborating with their audience.
• •Highlight Shared Passion: Infuse copy with genuine enthusiasm for horses and the equestrian lifestyle. Use evocative language that resonates with the dedication implied by "Ride or Die."
• •Be Consistently Helpful: Focus on how products solve problems or enhance the riding experience for "real life adult ammy horsepeople." Provide practical advice and clear information, reinforcing the value of curated, tested gear, as they state in their app description about providing clear advice on fit and feel.

Social Perception

A Trusted Source for Equestrians, More Than Just a Retailer, Relatable and Understanding, Reliable and Customer-Focused, Passionate About Horses and Riding

Copy Examples

• •Instagram Post (New Breeches): "Spills, thrills, and still looking fab. 💁‍♀️ Our new [Breech Name] breeches aren't just gorgeous – they're 'survived a surprise dismount and still got compliments' tough. Made for real riders, by real riders (who’ve had their share of ‘oops’ moments!). Shop the link in bio – because your ride or die deserves gear that keeps up. #RideOrDieEquestrian #AdultAmmyLife #EquestrianStyle #RealRidersRealGear"
• •Facebook Ad (Community Focus): "Tired of sifting through endless online tack shops alone? 😩 Join the Ride or Die Equestrian family! We're more than just a store – we're your people. Share tips, ask questions during our LIVE sales, and find gear that *actually* works, recommended by riders just like you. Click here to join our Facebook Group and say hi! 👋 [Link to FB Group] #EquestrianCommunity #RideOrDieShop #HorseLifeConnections"
• •Email Subject Line (Sale): "Your Horse Called (It Wants These Deals! 😉)" Email Body Snippet: "Hey [Customer Name], Susanne here! As a fellow frazzled adult ammy, I know the struggle (and the joy!) of this incredible life with horses. That's why we've handpicked these amazing deals on gear we’ve tested and *love*. Because you and your four-legged partner deserve the best, without the fuss. Check out our [Sale Name] event now! [Link to Sale]"
• •Product Description (Safety Vest): "Let's be real – riding comes with its 'yeehaw' and its 'whoa there!' moments. Our [Vest Name] Safety Vest is for every single one of them. We've picked this vest because it’s not just about top-notch protection (though it has that in spades!), it’s about comfort that lets you focus on your ride, not your gear. Because being a ride or die equestrian means riding smart. We've got your back – literally. 💪 #SafetyFirst #EquestrianSafety #RideOn #TestedForYou"
• •TikTok Video Caption (Try-On): "Okay, truth time! 🙋‍♀️ Tried on the new [Product Name] today and WOW. Comfy enough for a full day of barn chores AND stylish enough for that spontaneous lesson. We don’t just sell it, we live in it! What do you think? Full details in the shop! 👇 #RideOrDieTryOn #EquestrianFashion #HonestReview #HorseGirlGear"