Brand Tone

Playful and Enthusiastic

Brand Values

• •Joy and Fun
• •Collectibility and Passion
• •Variety and Novelty
• •Customer Excitement
• •Quality

Best Practices

• •Embrace Enthusiasm and Positivity: Always write with a sense of joy, excitement, and optimism. Use exclamation points appropriately and focus on the fun aspects of collecting and owning Squishmallows.
• •Use Playful Language and Emojis: Incorporate fun, lighthearted words and relevant emojis (💖✨🎉🌈🦄) to enhance the playful tone and visual appeal, especially on social media. Keep the language simple, clear, and easy for a broad audience to understand.
• •Focus on the "Cuteness" and "Collectibility": Highlight what makes Squishmallows special – their softness, adorable designs, and the thrill of collecting. Use descriptive words that appeal to the senses and the collector's mindset (e.g., "super-soft," "ultra-cuddly," "rare find," "complete your set").
• •Foster a Sense of Community: Address your audience as fellow fans or members of the "squad" or "community." Ask questions to encourage engagement and make them feel part of something special. Use inclusive language.
• •Stay Visually Consistent with a Colorful Palette: While this is more design-focused, ensure the copy complements the bright, colorful, and whimsical visuals of the brand. The words should feel like they belong in the vibrant world of The Purple Squish. If the imagery is soft and dreamy, the copy can reflect that; if it's bright and poppy, the copy can match that energy.

Social Perception

As a retailer of popular collectibles

Copy Examples

• •🌈 Brace yourselves, Squish-fans! 💖 The latest must-have cuddle buddy has just landed at The Purple Squish! 🎉 Meet [Squishmallow Name] - they're fluffy, they're fabulous, and they're waiting to join your squad! ✨ Swipe up to bring this cutie home before they're gone! #ThePurpleSquish #NewSquishmallow #SquishmallowCommunity #CollectibleToys #CutePlush
• •OMG! 😱 You GUESSSED IT! The new [Squishmallow Series/Type] are HERE! ✨ Watch us unbox these adorable bundles of joy! Which one is your fave? 👇 Let us know! Link in bio to snag yours! #PurpleSquish #SquishmallowHaul #Unboxing #ToyCollector #TikTokMadeMeBuyIt #SquishGoals
• •Your Next Cuddle Adventure Starts Here! 🥰 Explore hundreds of adorable Squishmallows & find your new best friend at The Purple Squish! New arrivals weekly! ✨
• •Dreaming of a pastel paradise? ☁️💜 Our latest collection of dreamy, soft Squishmallows is here to make your cozy corner complete. Discover the magic at The Purple Squish! #SquishmallowAesthetic #PastelPlush #ThePurpleSquish #PinterestFinds #PlushLove
• •🎉 Surprise! Your Weekend Just Got Squishier! 🎉 Inside: A Special Treat from The Purple Squish!