Brand Tone

Innovative & Tech-Forward, Reliable & Trustworthy, User-Centric & Supportive, Enthusiastic & Engaging, Direct & Informative

Brand Values

• •Safety: This is a core message. Products are positioned as tools to enhance road safety, provide evidence in case of incidents, and offer peace of mind.
• •Innovation & Technology: Dedication to incorporating advanced technology to improve product performance and user experience (e.g., image quality, smart features, connectivity).
• •Quality & Reliability: Focus on delivering high-quality products that perform well, especially in critical aspects like video clarity and durability.
• •User Experience: Striving to make products easy to install and use, with intuitive app control and helpful customer support.
• •Value: Offering feature-rich dash cams at competitive price points, making advanced car electronics accessible.

Best Practices

• •Prioritize "Safety" and "Peace of Mind": Frame product benefits around how they contribute to a safer and more secure driving experience. Use words like "protect," "secure," "reliable," "witness," "confidence."
• •Highlight Technological Advancement Clearly: When mentioning technical features (e.g., "Sony STARVIS 2," "AI Motion Detection," "HDR"), briefly explain the user benefit (e.g., "exceptional night vision," "intelligent alerts," "stunning detail"). Avoid overly technical jargon without explanation.
• •Maintain a Confident and Assured Voice: Position 70mai as a knowledgeable leader in auto intelligence. Use definitive and positive language.
• •Encourage Engagement and Community: Use calls to action that invite user interaction, especially on social media (e.g., "Share your footage," "What do you think?," "Join the community").
• •Ensure Clarity and Simplicity: While tech-focused, the core message about safety and recording capability should be easy to understand for a broad audience, from tech enthusiasts to everyday drivers seeking basic protection.

Social Perception

Generally viewed as a reputable brand offering good value for money in the dash cam market. Many users recommend 70mai for its video quality and feature set relative to its price. Attracts customers looking for modern features like 4K recording, ADAS, and app integration. Customers often purchase for security and the ability to have a reliable record in case of accidents or disputes.

Copy Examples

• •Headline: Capture Your Drive in Crystal-Clear 4K. Peace of Mind, Mile After Mile. Body: Experience the road like never before with the 70mai A810. Our cutting-edge Sony STARVIS 2 sensor and Night Owl Vision™️ deliver breathtaking 4K clarity, day or night. Drive smarter, safer.
• •Social Media Post (Image: Sleek dash cam installed in a car): Hit the road with confidence. 70mai dash cams offer advanced AI motion detection and seamless app control, ensuring you never miss a moment. What’s your favorite 70mai feature? #DriveWith70mai #SmartDriving #RoadSafety
• •Product Page Snippet (for a new model): Introducing the future of on-road vigilance. With enhanced HDR, wider dynamic range, and intuitive voice commands, the new 70mai [Model Name] is engineered for your ultimate safety and convenience. Explore smarter driving today.
• •Email Subject: Your Drive, Elevated. Discover 70mai's Latest Innovations. Email Body Snippet: At 70mai, we're dedicated to pushing the boundaries of auto intelligence. Our newest line-up integrates [New Feature 1] and [New Feature 2] to provide unparalleled recording quality and driver assistance. Upgrade your journey.
• •Short Ad Copy: Don't just drive. Drive protected. 70mai dash cams: Your reliable witness on the road, packed with smart tech. See clearly, drive securely. Shop now at 70mai.store.