Brand Tone

Innovative and Tech-Forward, Reliable and Trustworthy, User-Centric and Helpful, Confident and Authoritative, Engaging and Community-Oriented

Brand Values

• •Safety
• •Innovation
• •Quality and Reliability
• •User Experience
• •Peace of Mind

Best Practices

• •Lead with Innovation and Technology: Always highlight the smart features, advanced sensors (e.g., Sony STARVIS 2, 4K resolution, AI motion detection), and unique selling propositions like 360° view or 4G connectivity. Use terms that convey advancement and intelligence.
• •Emphasize Safety and Security Benefits: Clearly link product features to tangible benefits like accident evidence, theft deterrence, parking surveillance, and overall peace of mind. Use reassuring and protective language.
• •Maintain a Confident and Knowledgeable Voice: Position 70mai as an expert and leader in the smart car electronics field. Back up claims with specifics (e.g., awards, sensor types, user numbers).
• •Be User-Centric and Solution-Oriented: Address driver pain points (e.g., hit-and-runs, insurance disputes, low-light recording) and clearly explain how 70mai products provide solutions. Keep language accessible despite the technical nature of the products.
• •Foster Community and Engagement: Use language that invites interaction. Encourage users to share their experiences and footage. Highlight user benefits like app control and easy footage sharing. This builds trust and a sense of belonging.

Social Perception

Generally, 70mai is perceived as a provider of high-quality, feature-rich dash cams at competitive prices. Users often recommend the brand for its video clarity, especially with newer models featuring Sony Starvis sensors. The introduction of features like 360° view (Omni series) and advanced AI capabilities generates excitement and positions them as forward-thinking. Many customers feel they get a lot of technology and performance for the price point. While largely seen as reliable, some users report issues with specific models or features, such as app connectivity, battery life in extreme temperatures (for battery models), or sensitivity of G-sensors. However, the brand is also seen as responsive to feedback through firmware updates. Recognized in multiple countries and often compared favorably with other established dash cam brands.

Copy Examples

• •Headline: Secure Your Journey. Empower Your Drive. Body: Experience the road ahead with unparalleled clarity and confidence. 70mai’s intelligent dash cams offer advanced AI detection, stunning 4K recording, and seamless connectivity, ensuring every moment is captured. Drive smarter, safer.
• •Headline: Night Owl Vision: Darkness Has Nowhere to Hide. Body: Don't let low light compromise your safety. Our dash cams with advanced Sony STARVIS 2 sensors and Night Owl Vision™ technology deliver crisp, clear footage, day or night. See every detail, secure your peace of mind.
• •Headline: More Than a Dash Cam. It's Your Smart Driving Partner. Body: From AI-powered parking surveillance to real-time ADAS alerts, 70mai integrates cutting-edge tech to make every drive easier and more secure. Join millions who trust 70mai to navigate their world.
• •Headline: Capture Everything. Miss Nothing. Body: Introducing the 70mai Omni with 360° rotating view. Eliminate blind spots and gain complete situational awareness. Because when it comes to your safety, comprehensive coverage is key.
• •Headline: Award-Winning Technology. Driver-Approved Peace of Mind. Body: Recognized globally for innovation and design, 70mai dash cams are built with your safety at their core. Invest in reliable protection and drive with the confidence that you’re always covered.