Brand Tone

Empowering, Elegant & Sophisticated, Modern & Trendy, Authentic & Expressive, Caring & Passionate, Inspirational

Brand Values

• •Female Empowerment
• •Quality & Exclusivity
• •Style & Modernity
• •Authenticity & Self-Expression
• •Passion for Fashion

Best Practices

• •Embrace "Her": Always write with the target woman in mind – modern, strong, confident, seeking elegance, comfort, and authenticity. Use language that resonates with her aspirations and values.
• •Highlight Empowerment and Confidence: Consistently weave in words and phrases that speak to strength, power, confidence, and celebrating womanhood (e.g., "conquer," "shine," "protagonist," "your best version").
• •Marry Elegance with Modernity: Ensure the copy reflects both sophistication and current trends. Avoid overly casual slang if aiming for elegance, but keep the language fresh and relevant.
• •Tell the Story of Authenticity: Emphasize fashion as a means of self-expression and revealing one's true self. Use terms like "authentic," "unique," "your essence," "tell your story."
• •Maintain a Passionate and Caring Voice: Let the founders' passion for fashion shine through. Use warm, inviting, and slightly aspirational language that shows care in the selection and design of the pieces.

Social Perception

Potentially positive due to lack of negative reviews on Reclame Aqui; however, limited online presence makes it difficult to assess fully. Need for clearer brand differentiation from supplement line to avoid confusion.

Copy Examples

• •Zoebe: Dress Your Power. More than clothes, a statement. Discover collections that celebrate your strength and authenticity. Elegance, comfort, and the latest trends for the modern woman who owns her story.
• •Unleash Your Most Authentic Version. At Zoebe, we believe fashion is expression. Our pieces are created for you to feel confident and sophisticated on every occasion. Find your unique style with us.
• •By Women, For Women: Fashion with Soul. Born from a passion for fashion, Zoebe offers exclusive designs that blend elegance and comfort. Feel the power of a look that truly represents you.
• •Style That Inspires. Confidence That Transforms. Each Zoebe piece is carefully selected to enhance your beauty and reflect the latest trends. Welcome to a universe where you are the protagonist.
• •Zoebe: Beyond the Trend, It's Your Essence. We craft fashion that empowers. Discover looks that translate your personality with sophistication and modernity. Be you. Be Zoebe.