Brand Tone

practical, straightforward, and product-focused

Brand Values

• •Functionality
• •Convenience
• •Accessibility/Simplicity

Best Practices

• •Focus on Utility: Consistently highlight how the product solves a specific problem or makes the user's life easier. Use action-oriented language.
• •Keep it Clear and Concise: Avoid jargon or overly technical terms. The language should be easy to understand, reflecting the straightforward nature of the products.
• •Emphasize Reliability/Durability (if applicable and true): Given that durability is a concern in this product category, if Conholds products are built to last, this should be a consistent message.
• •Maintain a Helpful, Solution-Oriented Voice: Position the brand as a practical helper in the customer's daily interaction with their technology.
• •Visual Consistency: Ensure that the copy is complemented by clear, well-lit product photography that accurately represents the products in use, reinforcing the practical and functional message.

Social Perception

neutral and tied to the general understanding of phone accessories – useful gadgets

Copy Examples

• •Headline: Secure Your Drive: Conholds Keeps Your Phone Safe and Visible. Body: Tired of fumbling for your phone? Our sturdy car mounts provide a reliable hands-free solution, so you can focus on the road. Easy to install, built to last.
• •Social Media Post: Streamline Your Space. Conholds desk stands offer the perfect viewing angle for video calls and hands-free use. Declutter your desk, simplify your life. #phonestand #deskorganization #workfromhome
• •Product Description Snippet: Engineered for a firm grip and effortless adjustment, the Conholds [Product Name] ensures your device stays put, no matter the bumps in the road or the bustle of your day.
• •Ad Copy: Don't Miss a Moment (or a Turn!). With Conholds, your navigation is always in sight and your calls are always hands-free. Practical solutions for your connected life.
• •Email Subject Line: The Smart Way to Hold Your Phone is Here. Body: Discover the Conholds range – designed for ultimate convenience and everyday reliability. Find the perfect holder for your car, desk, or anywhere you need secure, easy access to your phone.