Brand Tone

Approachable and Friendly, Empowering and Confidence-Boosting, Helpful and Informative, Modern and Trendy, Enthusiastic and Positive

Brand Values

• •Quality and Efficacy
• •Ease and Convenience
• •Customer-Centricity
• •Ethical Practices
• •Innovation
• •Natural Beauty Enhancement

Best Practices

• •Use "You-Focused" Language: Address the customer directly (e.g., "You and your lashes deserve the best!"). This makes the copy more personal and engaging.
• •Highlight Benefits, Not Just Features: Instead of just saying "pre-glued," explain the benefit: "No messy glue & bond. Just position under your lashes and press up!"
• •Incorporate Positive and Enthusiastic Language: Use words like "gorgeous," "stunning," "love," "awesome," and exclamation points where appropriate to convey excitement and passion for the products.
• •Maintain a Helpful and Supportive Voice: Offer clear instructions, answer questions proactively (like in FAQs), and ensure the copy feels supportive, especially for those new to DIY lashes. Phrases like "If you're new to press-on lashes, click here for our comprehensive guide..." are good examples.
• •Be Authentic and Relatable: Share customer testimonials and user-generated content. Use a conversational style that resonates with the target audience, avoiding overly technical jargon. The "Lash Love Letters" section is a great example of showcasing authentic experiences.

Social Perception

Positive, Reliable, Good Value, Innovative, Trustworthy

Copy Examples

• •Headline: Say Goodbye to Salon Time, Hello to Stunning Lashes in Minutes! ✨ Body: Tired of lengthy salon appointments and a dwindling bank account? Our In-A-Wink Pre-Glued Lashes give you that gorgeous, fluttery look you love, right at home! Easy to apply, comfy to wear all day (and night!), and oh-so-natural. Ready for your lash upgrade? 😉 #CuurldLash #DIYLashes #EffortlessBeauty
• •Headline: Your Secret Weapon for Effortless Glam? It's CuurldLash! 💖 Body: Wake up ready with lashes that wow! Our pre-glued clusters are a total game-changer. No mess, no fuss, just beautiful, natural-looking lashes that last for days. Gentle on your eyes, kind to your wallet, and 100% cruelty-free. What's not to love? Discover your perfect style today! #PressOnLashes #VeganBeauty #FiveMinuteGlam
• •Headline: First-Timer Friendly Lashes? Yes, Please! 🙌 Body: New to DIY lashes? We’ve got you! Our CuurldLash starter kits and easy-to-follow guides make getting that perfect lash look a breeze. Super soft, lightweight, and designed for cloud-like comfort. Join our community of happy lash lovers and see how simple stunning can be! #CuurldLashCo #BeginnerBeauty #LashLove
• •Headline: Coffee, Confidence, and CuurldLashes. ☕️💁‍♀️ Body: The perfect trio for a great day! Our pre-glued lashes are designed to feel as good as they look, giving you that extra boost of confidence with zero hassle. Choose from a range of styles to match your vibe – from naturally wispy to beautifully bold. Get ready to turn heads! #DIYBeauty #LashGameStrong #CuurldConfidence
• •Headline: Love Your Lashes, Love the Planet! 🌿💕 Body: Get gorgeous, guilt-free lashes with CuurldLash! Our premium fibers are vegan and cruelty-free, because we believe beauty shouldn't cost the earth. Experience the difference of high-quality, ethically made lashes that are easy to apply and last for days. Your eyes (and the bunnies) will thank you! #EthicalBeauty #CrueltyFreeLashes #CuurldCares