Brand Tone

Confident, assertive, slightly exclusive but accessible.

Brand Values

• •Elegance & Style
• •Quality & Craftsmanship
• •Making a Statement/Presence
• •Customer Satisfaction

Best Practices

• •Use evocative language that speaks to aspiration and self-improvement.
• •Focus on the feeling a watch evokes, not just its function.
• •Incorporate user testimonials to build trust and social proof.
• •Balance aspirational messaging with accessible pricing and promotions.
• •Maintain a consistent visual style across all platforms that reflects luxury and sophistication.

Social Perception

Elegance, quality, sophistication, and good service. A brand that enhances your presence and style.

Copy Examples

• •Royal Aristocrata: Command attention with a timepiece that embodies power and prestige.
• •Sophistication is not explained, it is felt. Experience the Royal Elegancy difference.
• •The final touch for your perfect outfit. Complete your look with a Royal Elegancy watch.
• •Royal Business: Elevate your professional presence with a watch that speaks volumes.
• •O relógio certo pode mudar tudo! The right watch can change everything!