Brand Tone

Aspirational & Stylish, Accessible & Value-Oriented, Family-Friendly & Local, Convenient & Customer-Focused, Enthusiastic & Engaging

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Wide Selection/Variety
• •Local Community Focus
• •Convenience

Best Practices

• •Develop a "Brand Voice Chart": Create a simple internal guide that lists keywords, phrases, and emotional descriptors aligned with the brand (e.g., "Stylish," "Affordable," "Family-Friendly," "Convenient," "Local Pride"). Include "Do's and Don'ts" for communication.
• •Know Your Audience Segments: While the overarching tone is friendly and value-driven, slightly adjust the emphasis based on the platform and target product. For instance, Instagram might lean more into "stylish" and "aspirational," while a Facebook ad for a sale might emphasize "value" and "savings." The core, however, remains consistent.
• •Train Your Team: Ensure anyone creating content or interacting with customers (including customer service) understands and can apply the brand voice. Regular brief refreshers can help.
• •Use Storytelling that Reflects Values: Incorporate the "Maltese family-owned" narrative and "customer satisfaction" focus into product descriptions, social media stories, and "About Us" sections. This reinforces the brand's core identity.
• •Review and Adapt (But Stay True to Core): Periodically review content across all channels for consistency. While it's good to adapt to new trends (especially on platforms like TikTok), ensure the core tone and values remain recognizable and authentic. Don't chase trends that clash with the established brand personality.

Social Perception

Customers likely perceive Borge Group as a convenient local online retailer offering a wide variety of home, garden, and lifestyle products at competitive prices. The "family-owned" aspect likely fosters a sense of trust and relatability within the Maltese market. Their social media presence aims to project an image of a modern, stylish, yet accessible brand that helps customers improve their living spaces.

Copy Examples

• •Headline (Facebook Ad - Outdoor Furniture): "Malta Sunshine Ready! ☀️ Create your dream outdoor oasis with Borge Group. Stylish & affordable furniture, delivered to your door. Shop now for the best prices! #BorgeOutdoor #MaltaLiving #PatioGoals"
• •Instagram Post Caption (Indoor Decor): "Transform your house into a home you adore. ✨ Discover unique décor pieces at Borge Group that speak to your style, without breaking the bank. As a local Maltese family business, we bring you quality and value. Link in bio! #BorgeHome #MaltaInteriors #AffordableLuxury #ShopLocalMalta"
• •TikTok Video Idea (Quick Product Showcase): Voiceover: "Need it? We've got it! From chic sofas to playful kids' toys and everything for your furry friends! 🐶🐱 Borge Group is your Maltese one-stop-shop for amazing value and hassle-free delivery. What will you discover today at borgegroup.com? #BorgeMalta #MaltaOnlineShop #HomeHacks #ValueForMoney"
• •Website Banner (Promotion): "Your Home, Your Style, Our Promise! ✨ Get 15% off all new arrivals this week. Borge Group - Proudly Maltese, serving you with quality, variety, and great prices. #SupportLocal #MaltaDeals"
• •Email Newsletter Snippet (Pet Supplies): "Pamper Your Pets for Less! 🐾 Spoil your beloved companions with our wide range of quality pet supplies at prices you'll love. From comfy beds to tasty treats, Borge Group has your furry family members covered. Shop local, shop smart! #BorgePets #MaltaPets #HappyPets"