Brand Tone

Friendly, Accessible, Informative, Reassuring, Enthusiastic, Adventurous, Eco-conscious

Brand Values

• •Freedom and Exploration
• •Convenience and Ease of Use
• •Sustainability/Eco-Friendliness
• •Safety and Responsibility
• •Local Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., friendly, adventurous, eco-conscious, reassuring) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus on the customer's experience, benefits, and feelings. (e.g., "You'll discover..." instead of "We offer...").
• •Use Active and Engaging Language: Employ vibrant verbs and inviting questions to create a sense of excitement and direct address. (e.g., "Zip through the streets!", "Ready to explore?").
• •Emphasize Core Values Consistently: Weave in keywords and concepts related to freedom, eco-friendliness, ease, and local discovery naturally throughout your copy.
• •Review and Align: Regularly review all public-facing content (website, social media, ads, emails) to ensure it aligns with the defined brand tone and values. Get feedback from team members to maintain objectivity.

Social Perception

The general market for electric scooter rentals in tourist areas like Brașov is often perceived positively for convenience and as a fun way to explore. The success of services like Bolt in Brașov suggests a demand for such micro-mobility solutions. The overall perception of electric scooters as a mode of transport can be mixed, with positives like eco-friendliness and fun, but also potential concerns regarding safety and responsible parking if not managed well

Copy Examples

• •Headline: Explore Brașov on Your Terms! RideGO Electric Scooters – Freedom Awaits. Body: Ditch the usual tourist trails and discover the heart of Brașov at your own pace. Our easy-to-ride, eco-friendly electric scooters are your key to unlocking hidden gems and breathtaking views. No license needed, just your spirit of adventure! Book your RideGO today!
• •Social Media Post: Ready for a greener way to see Brașov? 🌿 Zip through charming streets and soak in the sights with a RideGO electric scooter! Effortless, fun, and kind to our beautiful planet. Where will you explore first? #RideGOBrasov #ElectricScooter #EcoTravel #DiscoverBrasov #AdventureTime
• •Website Banner: Your Brașov Adventure Starts Here. Effortless Electric Scooter Rentals. Sub-text: Experience the thrill of exploring Brașov with RideGO. Fun, freedom, and zero emissions. Get your quick training and go!
• •Promotional Email Subject: Unlock Brașov's Secrets with RideGO! Body: Hi [Customer Name], Imagine gliding through Brașov's historic streets, feeling the fresh air, and discovering incredible spots off the beaten path. With RideGO's electric scooters, it's not just a ride, it's an experience! Easy, affordable, and eco-friendly. Click here to book your adventure!
• •Short Ad Copy: RideGO Brașov: See More, Effortlessly. Rent an electric scooter today and make your Brașov visit unforgettable. Easy, green, fun!