Brand Tone

Emotional & Heartfelt, Personal & Friendly, Inspirational & Celebratory, Sentimental & Romantic

Brand Values

• •Meaningful Connections: Facilitating the expression of love and appreciation through personalized items.
• •Uniqueness & Personalization: Offering gifts tailored to individual stories and significant events.
• •Quality: Emphasizing the high standard of their products and service.
• •Customer Satisfaction: Striving to meet and exceed customer expectations.
• •Emotional Significance: Recognizing and honoring the importance of memories and heartfelt gestures.
• •Joy of Giving: Centering the experience around creating happiness for loved ones.

Best Practices

• •Embrace Emotional Language: Consistently use words that evoke feelings of love, joy, connection, and nostalgia. Focus on the "why" behind the gift – the emotion it represents.
• •Maintain a Personal and Friendly Approach: Continue using informal language where appropriate (like "you" and "your"). Share stories (perhaps even more from the founders or satisfied customers) to enhance the personal connection.
• •Highlight Uniqueness and Customization: In every piece of copy, emphasize what makes the products special – the ability to personalize them and create a one-of-a-kind item.
• •Focus on Creating Memories: Frame the products not just as items, but as tools for capturing and celebrating precious moments and milestones.
• •Ensure Visual and Textual Harmony: Make sure the tone of the copy is consistently reflected in the imagery used across all platforms, maintaining a warm, heartfelt, and aesthetically pleasing presentation.

Social Perception

Positive, Trustworthy, Creative & Thoughtful, Good Service

Copy Examples

• •Facebook/Instagram Post: Capture a moment that means the world. ✨ Our personalized star maps freeze time, letting you relive that magical night forever. What unforgettable date would you choose? #StarMap #PersonalizedGift #CherishedMemories #ATaTis
• •Product Description (for a city map): Your city, your story. Whether it's where you met, where you said 'yes,' or where your heart calls home, our custom city maps beautifully commemorate the places that define you. A truly personal piece of art for your walls. #CityLove #CustomMap #GiftFrom TheHeart #UniqueDecor
• •Email Subject Line (Promotion): Make Their Heart Skip a Beat ❤️ Unique Gifts Inside!
• •Website Banner: ATaTis: Gifts That Tell Your Unique Story. Personalized with Love.
• •Blog Post Title Idea: More Than Just a Gift: The Lasting Magic of Personalized Treasures