Tono de Marca

Creative & Artistic, Celebratory & Joyful, Personal & Caring, Whimsical & Playful, Helpful & Accommodating

Valores de Marca

• •Personalization: Creating unique items tailored to individual customer preferences and events is a core value.
• •Craftsmanship & Quality: The detailed, handmade nature of the products suggests a value for high-quality craftsmanship.
• •Celebration of Life's Moments: The brand values making special occasions (birthdays, baptisms, etc.) more memorable and unique.
• •Creativity & Passion: Stemming from the founder's love for crafting and design.
• •Customer Happiness: The goal of bringing joy and satisfaction to customers through their unique products.

Mejores Prácticas

• •Always Emphasize Personalization: Use words like "custom," "personalized," "your own," "made for you," "unique to your event." Highlight the collaborative aspect of creating something special *with* the customer.
• •Infuse Joy and Celebration: Employ positive, emotive language. Words like "celebrate," "joy," "magic," "special," "unforgettable," "delight," "sparkle," and "cherish" can reinforce the celebratory nature of the products.
• •Highlight the "Handmade" and "Crafted" Aspect: Remind customers of the care and artistry involved. Use phrases like "lovingly handcrafted," "designed with passion," "artisan touch," and "attention to detail." This differentiates the brand from mass-produced items.
• •Speak Directly to the Event Planner (Often a Parent/Host): Acknowledge their desire to create a perfect event. Use "you" and "your" frequently. Frame products as solutions to make their planning easier and their celebrations more impressive (e.g., "Let us help you create the perfect party," "Take the stress out of decorating with our themed sets").
• •Maintain a Visually Consistent Voice: Ensure that the tone of the copy aligns with the visual presentation (colorful, whimsical, elegant depending on the product). If an item is for a child's first birthday, the copy can be more playful and cute. If it's for a baptism, it can be more serene and heartfelt, yet still celebratory.

Percepción Social

Customers and followers generally perceive the brand as a source of beautiful, high-quality, and unique personalized party supplies and gifts. The craftsmanship and attention to detail are frequently praised. There's an appreciation for the ability to customize items for specific themes and occasions. The brand is seen as ideal for parents or individuals looking to add a special, handcrafted touch to their celebrations. Vanessa Paiva, as the face behind "Vanessa Paiva Personalizados," is likely seen as a talented artisan.

Ejemplos de Copy

• •Product Description (Cake Topper): "Make their birthday sparkle! ✨ Our custom [Theme] cake topper is lovingly handcrafted to be the star of your celebration. Tell us your little one's name and age, and we'll create a magical centerpiece for their sweetest dreams!"
• •Instagram Post (New Product - Party Favors): "Get ready to WOW your guests! 🥳 Our new personalized [Product Name] party favors are here to add an extra sprinkle of joy to your next event. Lovingly designed and crafted just for you, because every detail matters when you're making memories. DM us to dream up your perfect favors! #SweetDreamsByMeUS #PersonalizedParty #HandmadeWithLove #KidsPartyIdeas #CelebrationStation"
• •Website Banner (Holiday Promotion): "Celebrate the Magic of the Season! ✨ From personalized ornaments to festive party favors, find unique, handcrafted treasures at Sweet Dreams By Me US to make your holidays unforgettable. Let's create something special together!"
• •Email Newsletter Snippet (Focus on Baptism): "A blessed day deserves a beautiful touch. Our personalized baptism and christening collection features delicate favors, elegant invitations, and keepsake gifts, all crafted with love to honor this sacred milestone. Explore the collection and let us help you celebrate with grace."
• •"About Us" Excerpt Refresh: "At Sweet Dreams By Me US, we believe every celebration tells a story. Founded by Vanessa Paiva, a passionate crafter, we pour our hearts into creating unique, personalized party decor and gifts that turn your special moments into cherished memories. It's more than just paper and glitter; it's about bringing your vision to life with a touch of handmade magic."