Brand Tone

Creative & Inspiring, Playful & Fun, Accessible & Encouraging, Community-Oriented, Relaxing & Mindful

Brand Values

• •Creativity & Imagination
• •Accessibility & Inclusivity
• •Quality
• •Joy & Fun
• •Learning & Development
• •Family & Connection

Best Practices

• •Emphasize Ease and Accessibility: Consistently reassure users that no special artistic talent is required. Use phrases like "anyone can create," "surprisingly simple," or "perfect for beginners and beyond."
• •Use Playful and Encouraging Language: Incorporate words that evoke fun, joy, and discovery. Examples: "magical," "adventure," "explore," "delightful," "spark."
• •Focus on the "Why" (Benefits over Features): Highlight the outcomes of using the products – relaxation, family bonding, imaginative play, a break from screens, the pride of creation – rather than just describing the stencils themselves.
• •Foster a Sense of Community: Encourage sharing and interaction. Use calls to action like "Share your creations," "Join our creative family," and feature user-generated content where possible.
• •Maintain an Enthusiastic and Inspiring Voice: Let the passion for creativity shine through. The copy should sound genuinely excited about the possibilities the products offer.

Social Perception

Customers perceive Griffeo positively, viewing the products as high-quality, innovative, and effective tools for unleashing creativity for both children and adults. They are seen as a fun and engaging activity, particularly for families, and are appreciated for their ease of use and the satisfying results they produce. The brand is also seen as responsive and customer-friendly, with mentions of fast shipping and a "créatrice ultra sympathique et accessible" (very friendly and accessible creator).

Copy Examples

• •Headline: Unlock Your Inner Artist – No Experience Needed! Body: Dive into a world of endless creativity with Griffeo stencils! Whether you're 4 or 104, our unique design tools make it easy and fun to create amazing drawings. Perfect for quiet afternoons, family fun, or just unleashing your imagination. Get ready to surprise yourself!
• •Headline: Screen-Free Fun That Sparks Joy! Body: Tired of the digital overload? Griffeo offers a refreshing escape! Our stencils are your gateway to hours of relaxing, hands-on creativity. Watch imaginations soar and beautiful designs come to life. It’s more than just drawing; it’s making memories.
• •Headline: From Dinos to Doodles – Create Your Universe! Body: What will you create today? A roaring dinosaur, a magical character, or a beautiful floral pattern? With Griffeo's versatile stencils, the possibilities are limitless. Easy to use, and incredibly satisfying – it's the perfect way to play, learn, and create together!
• •Headline: Join the Griffeo Creative Crew! Body: You + Griffeo = Awesome Art! We’re building a community of creators who love to share their imaginative designs. Grab your stencils, let your creativity flow, and show us what you can do! P.S. Even if you think you "can't draw," we promise you can with Griffeo!
• •Headline: The Perfect Gift of Imagination! Body: Looking for a unique and engaging gift? Griffeo stencils are a delightful way to inspire creativity in kids and adults alike. Beautifully made, endlessly reusable, and so much fun – it's the gift that keeps on giving!