Brand Tone

Elegant & Sophisticated, Natural & Gentle, Romantic & Heartfelt, Calm & Serene

Brand Values

• •Quality & Craftsmanship
• •Elegance & Style
• •Emotional Connection
• •Simplicity & Naturalness
• •Enduring Beauty

Best Practices

• •Use elegant and sophisticated language to highlight the quality and beauty of the flowers.
• •Incorporate sensory language that evokes feelings of romance, tranquility, and natural beauty.
• •Emphasize the longevity and sustainability aspects of preserved flowers.
• •Focus on emotional connections when positioning products as gifts.
• •Maintain a consistent visual style that reflects simplicity and natural elegance across all platforms.

Social Perception

Trendy & Modern, Thoughtful & Unique Gifting Option

Copy Examples

• •"Discover the timeless beauty of our Infinity Roses, preserved to last a lifetime."
• •"Bring a touch of natural elegance to your home with our exquisite dried flower bouquets."
• •"Express your love with a unique and lasting gift – a symbol of enduring affection."
• •"Experience the serene beauty of our preserved floral arrangements, designed to create a calming atmosphere."
• •"Nude & Bloom: Where natural beauty meets timeless elegance."