Brand Tone

Trendy and Fashion-Forward, Aspirational yet Accessible, Youthful and Energetic, Confident and Bold, Friendly and Engaging

Brand Values

• •Style & Fashion
• •Affordability
• •Quality
• •Customer Convenience
• •Self-Expression & Individuality

Best Practices

• •Know Your Audience: Consistently use language, references, and humor that resonate with a youthful, fashion-conscious demographic. Avoid overly formal or technical jargon.
• •Emphasize Visuals & Vibe: Let the product and lifestyle imagery do a lot of the talking. Copy should complement the visual, enhancing the mood and highlighting key style benefits. Use emojis appropriately to add personality on social platforms.
• •Highlight Key Value Propositions: Regularly weave in messages about style, affordability, quality (e.g., TR90, UV protection), and convenience (free worldwide shipping) in a natural, non-repetitive way.
• •Be Confident and Aspirational (but Relatable): Inspire customers with a sense of style and adventure, but keep the language grounded and approachable. Avoid being exclusive or unapproachable.
• •Encourage Engagement: Use questions, polls, and calls to action that invite interaction, especially on social media, reinforcing the friendly and community-oriented aspect of the brand.

Social Perception

Visually Appealing, Modern and Online-Savvy, Emerging Brand, Potentially Good Value

Copy Examples

• •Instagram Post Caption (Image: Person looking cool in sunglasses at a festival): "Festival vibes on lock 🤘 Which Voe pair is making it to your next adventure? #VoeEyewear #FestivalFashion #SunglassStyle #OwnTheLook"
• •Facebook Ad Headline & Body: Headline: Uncap Your Style. Unbeatable Prices. Body: "Don't just see the world, be seen. Voe Eyewear brings you the hottest trends without the high price tag. TR90 durability, 100% UV protection, and free worldwide shipping. Your new favorite shades are waiting. Shop now!"
• •Website Banner Text: VOE EYEWEAR: SEE STYLISHLY. SPEND WISELY.
• •Product Description Snippet (for a bold, colorful frame): "Dare to be different. Our ‘Ignite’ frames aren't just sunglasses; they're a statement. Crafted from ultra-light TR90 with vibrant, UV-blocking lenses, they’re built for comfort and designed to turn heads. Get ready for the compliments."
• •Email Subject Line (for a new collection launch): "🔥 Fresh Drops! Your Voe Eyewear Style Upgrade Has Arrived."