Brand Tone

Intellectual, community-focused, passionate, welcoming, and personal.

Brand Values

• •Intellectual curiosity and exploration
• •Accessibility and inclusivity
• •Community building
• •Critical thinking and social awareness
• •Support for authors and diverse voices

Best Practices

• •Highlight the unique literary experiences offered.
• •Emphasize community engagement and inclusivity.
• •Connect reading to broader life and social issues.
• •Showcase author events and diverse voices.
• •Promote critical thinking and social awareness.

Social Perception

A dedicated, community-oriented bookstore and a cultural hub that cares about social issues.

Copy Examples

• •Join our feminist reading club and explore empowering literature!
• •Discover Russian literature with our engaging courses.
• •Attend our workshop on critical reading and delve into societal issues.
• •Meet local authors and discuss thought-provoking themes.
• •Sign up for our events and become part of our literary community!