Brand Tone

Calm and Serene, Nurturing and Caring, Natural and Authentic, Informative and Gentle, Mindful and Inspirational

Brand Values

• •Well-being
• •Naturalness
• •Quality
• •Mindfulness
• •Harmony
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, language style (e.g., use of certain words, avoidance of others), and personality. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target audience who are seeking calm, natural solutions, and mindful living. Use language they understand and connect with.
• •Prioritize "Show, Don't Just Tell": Instead of saying "our products are relaxing," describe the *experience* of relaxation that the product facilitates, using sensory language (e.g., "imagine the gentle aroma of lavender filling your room, easing the tension from your shoulders...").
• •Maintain Consistency Across All Channels: Ensure the tone is uniform whether it's on the website, social media, email marketing, product packaging, or customer service interactions. This builds brand recognition and trust.
• •Review and Refine Regularly: Periodically review your copy and content to ensure it still aligns with the brand tone and values, and that it continues to resonate with your audience. Solicit feedback if possible.

Social Perception

A provider of high-quality, natural wellness products, A source of calm and relaxation, Trustworthy and genuine, Aesthetically pleasing, Focused on a niche market

Copy Examples

• •Invite tranquility into your day. Our 'Serene Slumber' essential oil blend, crafted with pure lavender and chamomile, gently lulls your mind into a state of deep calm. Perfect for your evening ritual to help you unwind and embrace restful sleep. Nature's whisper for a peaceful night.
• •Light a moment for yourself. ✨ Our hand-poured soy wax candle, infused with uplifting bergamot and soothing sandalwood, transforms your space into a sanctuary of peace. Breathe deeply and reconnect. What's your favorite way to find calm? #DoshaBliss #NaturalCandles #SelfCareRitual #MomentofPeace #Aromatherapy
• •Discover the newest addition to your wellness journey. Introducing our 'Revitalise' Body Oil, a loving blend of nourishing botanicals and invigorating citrus oils designed to awaken your senses and cherish your skin. Embrace the gentle power of nature. Explore Revitalise today.
• •Dosha Bliss: Your sanctuary for natural well-being. Explore handcrafted aromatherapy to balance your mind, body, and spirit.
• •At Dosha Bliss, we believe in the profound connection between nature and well-being. Our journey began with a simple desire: to create pure, heartfelt products that nurture peace and harmony in everyday life. Each scent is a gentle invitation to pause, breathe, and find your bliss.