Brand Tone

Professional, Authoritative, Quality-Focused, Premium, Supportive, Empowering, Accessible, and Service-Oriented

Brand Values

• •Quality
• •Innovation & Expertise
• •Customer Success & Partnership
• •Global Reach & Accessibility
• •Comprehensive Solutions

Best Practices

• •Know Your Audience (The Lash Professional): Always write with the lash artist, salon owner, or retailer in mind. Use industry-specific terminology where appropriate but ensure clarity. Focus on how your products solve their problems or enhance their services.
• •Emphasize Quality and Expertise: Consistently use language that reflects the premium nature of your products and your brand's deep understanding of the lash industry. Words like "premium," "professional-grade," "expertly crafted," "advanced," and "innovative" can be woven in naturally.
• •Be Informative and Educational: Provide valuable information in product descriptions, blog posts, and social media. Explain the benefits and unique selling points clearly. Position the brand as a knowledgeable partner.
• •Maintain a Supportive and Empowering Voice: Frame your messaging around helping your clients succeed. Highlight how your products and services (like private labeling) can help them grow their businesses and satisfy their own clients.
• •Ensure Consistency Across All Channels: Whether it's the website, an email, a YouTube video description, or a Facebook post, the tone should feel cohesive. Create brand guidelines for tone and voice to share with anyone creating content.

Social Perception

Positive for Product Quality, Respected Supplier, Professional Resource, and International Brand

Copy Examples

• •Headline for New Adhesive: "Unlock Flawless Retention. Discover the Universe Beauty Lashes Pro-Bond Adhesive – Engineered for Expert Application and Lasting Results."
• •Instagram Post for Premade Fans: "Craft stunning volume sets in record time without compromising on quality. Our meticulously designed Premade Fans offer consistent perfection for the discerning lash artist. Elevate your artistry with UBL. #UniverseBeautyLashes #PremadeFans #LashArtist #VolumeLashes #LashSupplies"
• •Email Subject for a Promotion: "Invest in Your Craft: Premium Lash Supplies + Exclusive Offer Inside!"
• •Website Banner for Private Labeling: "Your Vision, Our Expertise. Build Your Dream Lash Brand with Universe Beauty Lashes Private Labeling. Premium Quality, Fully Customized."
• •Product Description Snippet for Training Kit: "Empowering the next generation of lash professionals. Our comprehensive training kit includes everything you need to master the art of eyelash extensions, using industry-leading tools and supplies. Start your journey with confidence."