Brand Tone

Introspective & Evocative, Bold & Unapologetic, Sophisticated & Curatorial, Mysterious & Alluring

Brand Values

• •Artistic Exploration & Boundary Pushing
• •Authenticity & Unique Vision
• •Intellectual & Emotional Engagement
• •Curation of the Bold & Iconic
• •Challenging Conventions

Best Practices

• •Develop a Core Lexicon: Create a list of keywords and phrases that embody the brand's essence (e.g., "unseen," "subconscious," "provocative," "unconventional," "iconic," "bold," "surreal," "challenge perception," "embrace the unknown"). Integrate these naturally into your communications.
• •Embrace the Evocative: Use descriptive, sensory language that paints a picture and elicits emotion. Focus on the *experience* and *impact* of the art, not just its physical attributes.
• •Maintain an Aura of Sophistication: Even when discussing challenging themes, the language should remain intelligent and articulate. Avoid overly casual slang or jargon that doesn't align with the curated, artistic nature of the brand.
• •Be Confident and Direct: The brand deals with bold and sometimes controversial art. The copy should reflect this by being assertive and unapologetic in its presentation of these themes, without being aggressive.
• •Consistency Across Platforms: While the format may change (e.g., shorter copy for Twitter, longer for website descriptions), the core tone and values should remain consistent. Ensure that the voice in social media captions aligns with the voice on product pages and in email communications.

Social Perception

Niche & Specialized, Curator of Provocative Art, Appreciation for the Unconventional, International Scope

Copy Examples

• •Instagram Post (Showcasing a new art print): "Dare to delve deeper. This latest piece from [Artist's Name] unfurls a landscape of the subconscious, where beauty and unease entwine. Explore the collection and find the art that speaks your unspoken language. Link in bio. #NoctivisArt #SurrealArt #DareToSeeDifferently #ArtCollector"
• •Website Banner (Promoting a new book): "Beyond the Veil of Convention. Noctivis presents '[Book Title],' a curated journey into the provocative and the profound. Discover the visions that challenge, transform, and redefine. [Shop Now]"
• •Email Newsletter Subject Line: "Unearth the Unseen: New Arrivals at Noctivis" Body Snippet: "This week, Noctivis invites you to explore a new selection of works that push the boundaries of perception. From the hauntingly beautiful to the exquisitely unsettling, these pieces are more than art; they are an experience. Embrace the unknown."
• •Twitter/Bluesky Post: "Art should comfort the disturbed and disturb the comfortable. Noctivis champions the artists who dare to do both. What piece last made you question everything? #ProvocativeArt #ArtThatMatters #Noctivis"
• •Product Description (for an oracle deck): "Unlock the shadowed corridors of your intuition. The '[Oracle Deck Name]' is not merely a tool, but a sacred dialogue with the unseen. Each card, a key forged in potent symbolism, invites you to embrace the mystery within and navigate your path with profound insight. Dare to listen."