Brand Tone

Welcoming and Friendly, Personalized and Supportive, Enthusiastic and Passionate, Community-Oriented, Upbeat and Positive

Brand Values

• •Customer-Centricity/Personalized Service
• •Quality and Uniqueness
• •Inclusivity
• •Confidence Building
• •Community Connection
• •Integrity and Care

Best Practices

• •Embrace "You" Language: Focus copy on the customer, their needs, and how the brand can help them achieve their style goals (e.g., "Let us help *you* create a confident look").
• •Inject Warmth and Enthusiasm: Use positive, inviting, and slightly energetic words. Avoid overly formal or purely transactional language. Think "welcomed warmly," "fabulous," "amazing."
• •Highlight Personalized Service: Regularly remind customers of the supportive and individualized shopping experience, whether online or in-store. Mention styling assistance and size inclusivity.
• •Be Authentic and Relatable: Share stories, feature real people (staff/customers when appropriate and with permission), and connect with the local community. The owner's personal commitment is a good example.
• •Maintain Visual Consistency: Ensure that imagery used across all platforms aligns with the friendly, stylish, and welcoming vibe described in the copy. Showcase diverse models and real-life settings where possible.

Social Perception

Trusted Local Boutique, Helpful and Knowledgeable Staff, A Place for a Positive Shopping Experience, Provider of Stylish and Diverse Options

Copy Examples

• •Social Media Post (New Arrival): "Hello, sunshine! ☀️ Step into effortless style with our latest collection of breezy dresses and vibrant tops – perfect for making every day feel like a special occasion. Come find the piece that makes *you* shine! Our friendly stylists are here to help. #StyleAsBeautifulAsYou #SixthAndBroadway #NewCollection"
• •Website Homepage Banner: "Discover Your Signature Style. At 6th & Broadway, we believe fashion is about feeling fantastic. Explore curated collections and enjoy a personalized shopping experience designed to make you look and feel amazing. Welcome in!"
• •Email Newsletter Subject Line: "Just For You: Styles to Fall in Love With + A Personal Invite!" Body Snippet: "Here at 6th & Broadway, we're more than just a boutique – we're your partners in style! We've hand-picked some stunning new arrivals we think you'll adore. Plus, remember our team is always ready to offer a personalized touch to help you find that perfect fit and feel fabulous."
• •Local Ad Copy: "Your perfect outfit is waiting at 6th & Broadway! From career chic to lakeside luxury, we offer unique, on-trend clothing (yes, in your size!) and a warm, personalized shopping experience right here in downtown Alexandria. Let us help you feel confident and look amazing!"
• •Instagram Story (Behind the Scenes): (Video of a stylist smiling and arranging a new display) "Getting ready to welcome you this week! ✨ So many gorgeous new pieces arriving daily. Pop in and let us help you find something that makes you sparkle! #AlexandriaMN #BoutiqueLove #FashionFun"