Brand Tone

Caring, Trustworthy, and Playful/Intriguing

Brand Values

• •Naturalness
• •Quality
• •Sustainability
• •Animal Well-being/Happiness
• •Honesty/Purity

Best Practices

• •Embrace the "Why": Always circle back to the core values: naturalness, quality, sustainability, and the dog's happiness. Let these values shine through in every piece of communication.
• •Be Transparent: Reinforce the "100% natural" and "free from artificial additives" messaging consistently. This builds trust, especially important given the potential ambiguity of the brand name.
• •Use "Happy Dog" Language: Focus on the positive outcomes for the pet – joy, health, vitality. Use words that evoke happiness and well-being.
• •Acknowledge the Name (When Appropriate): Don't shy away from the brand name. Use it playfully to draw customers in and then immediately clarify the positive intent and product benefits, turning a potentially confusing idiom into a memorable and intriguing brand identity.
• •Consistent Voice Across Platforms: Ensure the caring, trustworthy, and (subtly) playful tone is maintained across the website, social media, product descriptions, and any customer service interactions. This creates a cohesive and recognizable brand personality.

Social Perception

Intriguing/Clever: Customers might see it as a witty name that plays on the idea of providing natural, gentle care ("sheep's clothing") for the inherently wilder nature of a dog ("wolf").

Copy Examples

• •Headline: Unleash Their Inner Joy, Naturally. Body: Your dog deserves the best. Our "Wollf im Schafspelz" treats are 100% natural, packed with quality ingredients, and sustainably sourced. Because a happy dog is a happy you. Call to Action: Shop Natural Goodness.
• •Headline: The Secret's Out: Pure Goodness for Your "Wolf." Body: Don't let the name fool you! Our "Wollf im Schafspelz" range is all about gentle, wholesome care. No artificial nasties, just pure, tail-wagging delight. Call to Action: Discover the Secret.
• •Headline: Quality So Good, It's Almost Deceptive. (But It's Not!) Body: "Wollf im Schafspelz" – a playful name for seriously good dog products. We believe in transparency: 100% natural ingredients for your beloved companion. Nothing hidden, everything to love. Call to Action: Treat Your Best Friend.
• •Headline: From Wild at Heart to Wholesomely Happy. Body: Nurture your dog's true nature with the pure ingredients found in every "Wollf im Schafspelz" product. Quality, sustainability, and your dog's happiness are at the heart of what we do. Call to Action: Explore Our Natural Range.
• •Headline: The "Sheep's Clothing" Your Dog Will Love. (Hint: It's 100% Natural!) Body: We've wrapped up all the goodness of nature in our "Wollf im Schafspelz" line. Give your furry friend the quality and care they deserve, without any artificial additives. Call to Action: Shop Now for a Happy Pup!