Brand Tone

Passionate, Educational/Informative, Artistic/Aesthetic, Personal/Approachable, Wondrous/Curious

Brand Values

• •Passion for the Living World: A core value is the celebration and exploration of nature, anatomy, and science.
• •Artistic Excellence & Detail: Commitment to high-quality, precise, and aesthetically pleasing illustrations.
• •Education & Knowledge Sharing: A desire to inform and educate the audience about the natural sciences through art.
• •Authenticity: The brand is a direct reflection of the artist's personal passion and expertise.
• •Curiosity & Discovery: Encouraging a deeper look and understanding of the subjects depicted.

Best Practices

• •Always Lead with Passion: Whether it's a product description or a social media update, let genuine enthusiasm for the subject matter shine through.
• •Integrate Educational Tidbits: Weave interesting facts or scientific context naturally into your descriptions and posts. This reinforces the brand's authority and provides added value.
• •Use Evocative and Descriptive Language: Employ words that highlight the beauty, detail, complexity, and wonder of the natural world and the artwork itself (e.g., "intricate," "delicate," "marvel," "architecture of life").
• •Maintain a Personal Connection: Share insights into the artistic process, what inspires a piece, or personal reflections on nature. This keeps the brand human and relatable. Address your audience directly.
• •Visual and Textual Harmony: Ensure the tone of the copy complements the visual style of the illustrations. Both should convey precision, elegance, and a deep appreciation for the subject.

Social Perception

Highly Appreciated Artistry, Educational Value, Unique Niche, Inspiring, Trustworthy & Knowledgeable

Copy Examples

• •Instagram post for a new bird skeleton illustration: "Unveiling the delicate architecture within. 🐦 Each line in this new [Bird Species] skeleton study tells a story of flight, adaptation, and the incredible engineering of nature. Did you know [interesting fact about the bird's anatomy]? Explore the unseen beauty. Prints available now – link in bio!"
• •Facebook post announcing a market appearance: "Hello nature lovers! I'll be bringing my cabinet of curiosities (on paper!) to [Market Name] this weekend! Come say hi, explore the intricate details of the natural world, and perhaps find a piece of art that speaks to your inner scientist. Can't wait to share my passion with you all at [Stall Number/Location]!"
• •Product description for a botanical print: "Discover the silent poetry of the [Plant Name]. This detailed illustration captures not just its form, but the essence of its life cycle and unique botanical features. A piece designed to bring a touch of natural wonder and scientific elegance into your home. Printed on archival paper to preserve every delicate line."
• •Blog post intro about a specific animal: "Ever marveled at the [Animal Name]? Beyond its familiar form lies a universe of intricate design. Join me on a journey through its anatomy, exploring how every bone and feather contributes to its survival. Let's nurture our curiosity and deepen our appreciation for the wonders around us."
• •Email newsletter snippet for new arrivals: "Fresh from the illustration desk! ✨ This month, 'Dessine-moi un squelette' brings you closer to the fascinating [Theme, e.g., 'Marine Wonders' or 'Forest Floor Dwellers']. Discover new prints and original pieces that celebrate the intricate beauty of life. Get curious and explore the collection!"