Brand Tone

Mindful Scandinavian Elegance

Brand Values

• •Sustainability & Eco-consciousness
• •Craftsmanship & Quality
• •Scandinavian Heritage & Nature
• •Everyday Luxury & Well-being
• •Authenticity & Transparency

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your "Mindful Scandinavian Elegance" tone (e.g., vocabulary to use/avoid, sentence structure – typically clear and concise but evocative, level of formality). Share this with anyone creating content.
• •Emphasize Core Values in Messaging: Consistently weave in keywords and phrases related to sustainability, craftsmanship, natural ingredients, and Scandinavian inspiration (e.g., "hand-poured," "eco-conscious," "Stockholm studio," "Nordic calm").
• •Use Evocative, Sensory Language: Appeal to the senses, especially smell and sight, using descriptive words that paint a picture of the Scandinavian landscapes, cozy interiors, and the experience of the scents (e.g., "crisp," "delicate," "grounding," "luminous," "serene").
• •Maintain Visual-Verbal Harmony: Ensure the copy always aligns with the clean, elegant, and natural aesthetic of your photography and design. The words should feel like they belong in the same world as the images.
• •Engage Authentically: When interacting with customers (comments, DMs, emails), maintain the warm, respectful, and passionate tone. Personalize responses where possible and reflect the care that goes into your handmade products.

Social Perception

Customers engaging on social media appear positive. Perceived as a niche, high-quality brand. Strong association with Scandinavian lifestyle.

Copy Examples

• •Introducing 'Fjällvind' (Mountain Wind). Hand-poured in Stockholm, this blend of wild juniper and crisp pine is an invitation to pause and breathe deeply. Crafted with sustainable soy wax and pure essential oils, it’s a little piece of Scandinavian serenity for your home. #MikahomeStockholm #HandmadeLuxury #ScandinavianScents #SustainableLiving #Fjällvind
• •Transform your space into a sanctuary of calm with our 'Skogsglänta' (Forest Glade) Reed Diffuser. Ethically sourced botanicals and natural fragrance oils gently release a grounding aroma of moss, damp earth, and wildflowers. Handcrafted with care in our Stockholm studio, it’s a subtle yet constant reminder of nature's quiet beauty. Vegan, eco-friendly, and designed to delight.
• •Embrace sustainable luxury. At Mikahome Stockholm, every scent creation is a testament to our love for Scandinavian nature and mindful living. Handmade with vegan, natural ingredients and packaged with recyclable materials. Discover a kinder way to fragrance your home. Shop our collection today. [Link]
• •From our hands to your home. Each Mikahome candle begins with a moment of inspiration – a walk through the archipelago, the stillness of a winter forest, the cozy glow of a Stockholm evening. We carefully blend natural waxes and ethically sourced oils, pouring not just a candle, but a feeling. Experience the soul of Scandinavia. Explore our latest handmade arrivals. [Link]
• •Mikahome Stockholm: Handcrafted Scandinavian scents for a mindful home. Sustainable. Natural. Beautiful.