Brand Tone

Trustworthy, innovative, and solution-oriented; sincere and responsible.

Brand Values

• •Passion
• •Innovation
• •Entrepreneurial Spirit
• •Open-mindedness
• •Quest for Excellence
• •Responsibility
• •Quality
• •Efficacy
• •Safety
• •Sincerity

Best Practices

• •Maintain a focus on problem-solving, especially for products targeting specific concerns like hair fall.
• •Emphasize the quality, efficacy, safety, sincerity, and responsibility of L'Oréal products.
• •Highlight L'Oréal's commitment to innovation, technology, and research.
• •Reflect L'Oréal's dedication to women's empowerment, diversity, and sustainability in the brand messaging.
• •Use language that conveys passion, entrepreneurial spirit, and a quest for excellence.

Social Perception

A leading beauty brand that offers effective solutions, is innovative and technologically advanced, and is socially responsible.

Copy Examples

• •Struggling with hair fall? Discover the nourishing power of our onion hair oil, formulated with potent natural ingredients to promote hair growth and reduce breakage.
• •L'Oréal is committed to providing the highest quality beauty products, developed with cutting-edge research and a dedication to safety and efficacy. Experience the difference.
• •We believe in the power of innovation to transform the beauty industry. Our latest advancements bring you breakthrough formulas for visible and lasting results.
• •Empowering women is at the heart of L'Oréal. We strive to create a diverse and inclusive world where everyone can feel confident and beautiful.
• •At L'Oréal, we are dedicated to a sustainable future. Our commitment to responsible sourcing and eco-friendly packaging helps protect the planet for generations to come.