Brand Tone

Sentimental, heartfelt, personal, caring, appreciative, and commemorative, with a direct and informative approach for transactional details.

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Focus
• •Celebration of Relationships
• •Emotional Connection

Best Practices

• •Use sentimental and heartfelt language to emphasize the emotional value of the jewelry.
• •Highlight the personalization options and the uniqueness of each piece.
• •Incorporate terms like 'loving memory' (kærligt minde) to connect with customers on an emotional level.
• •Maintain a direct and informative tone when providing transactional details like shipping and materials.
• •Engage users with gift ideas and discounts to build a positive and accessible image on social media.

Social Perception

A brand that offers personalized, high-quality jewelry that captures and celebrates meaningful relationships and memories, particularly those of motherhood and remembrance.

Copy Examples

• •"A loving memory to cherish forever."
• •"Create a unique and meaningful gift with our personalized necklaces."
• •"Laser-engraved with precision and care, just for you."
• •"Celebrate the bond between mother and child with a heartfelt keepsake."
• •"Design your own personalized jewelry and carry your memories close to your heart."