Brand Tone

Passionate, Enthusiastic, Community-Oriented, Inclusive, Humorous, Witty, Authentic, Knowledgeable, Approachable, and Friendly.

Brand Values

• •Passion for Aviation
• •Quality
• •Originality & Creativity
• •Community
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (passionate, humorous, authentic, community-oriented) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Know Your Audience Deeply: Continue to immerse the brand in aviation culture. Understand their specific jargon, in-jokes, pain points, and aspirations. The copy should always resonate with their experiences.
• •Use Consistent Language and Terminology: Employ aviation-specific terms correctly and consistently where appropriate. Maintain a consistent level of formality (in this case, generally informal and enthusiastic).
• •Prioritize Authenticity: Let the genuine passion for aviation shine through. Avoid overly corporate or generic marketing speak. Share stories, connect with the community's enthusiasm, and be real.
• •Review and Refine: Regularly review all copy across platforms (website, social media, emails, ads) to ensure it aligns with the brand voice. Get feedback from within the aviation community if possible.

Social Perception

Positive within its Niche, Seen as Authentic, Engaging, Specialized.

Copy Examples

• •Product Launch (Instagram Post for a new A-380 t-shirt): Cleared for takeoff! ✈️ Our new A-380 'Sky Whale' tee has just taxied to the gate (aka our store). Designed for those who dream in contrails and speak fluent ATC. Grab yours and wear your wings with pride! #SetorSeven #A380 #AvGeekFashion #NewArrival
• •Email Subject Line (for a sale): Fuel Up Your Wardrobe! ⛽ Up to 20% OFF Your Favorite Aviation Gear!
• •Website Banner (highlighting community): Join the Squadron! Awesome Gear for Pilots, Crew, and AvGeeks. Designed by Fliers, for Fliers.
• •TikTok Video Caption (showcasing a funny pilot meme related to a product): When you nail the crosswind landing AND your t-shirt game is strong. 😉✈️ This one's for all you stick and rudder heroes! #PilotLife #AviationHumor #SetorSevenStyle #AvGeek
• •Facebook Ad Copy (targeting aviation enthusiasts): Tired of boring clothes? Show your passion for the skies! Setor Seven offers high-quality, unique aviation apparel and accessories that speak your language. From classic warbirds to modern jets, find your new favorite gear today. Shop Now & Join the Formation!