Brand Tone

Evocative & Poetic, Aspirational & Empowering, Sophisticated & Elegant, Artistic & Cultured

Brand Values

• •Elegance and Comfort
• •Individuality and Self-Expression
• •Cultural Richness & Heritage
• •Quality Craftsmanship
• •Modernity Rooted in Tradition
• •Curated Style

Best Practices

• •Use sensory and emotive language to create a deeper connection with the audience, appealing to senses and emotions.
• •Adapt the formality slightly for each channel (e.g., more conversational on social media) while maintaining the core voice.
• •Ensure language resonates with the target customer who appreciates art, culture, and sophisticated fashion.
• •Maintain consistency with the brand's core identity, referencing the 'About Us' page as a foundation.
• •Emphasize the blend of tradition and modernity in your writing.

Social Perception

A brand that blends historic charm with modern elegance, offering curated outfits made from premium fabrics for the confident and expressive woman.

Copy Examples

• •Unleash your inner fire.
• •Embrace the untamed spirit.
• •A tapestry of tradition and modernity.
• •Empowering women to express their unique essence.
• •Be bold, Be bright, Be you.