Brand Tone

Trendy and Youthful, Enthusiastic and Passionate, Casual and Approachable, Confident

Brand Values

• •Celebration of Toronto
• •Artistic Expression & Creativity
• •Quality
• •Community Connection
• •Being a 'One-Stop-Shop'

Best Practices

• •Develop a 'Voice and Tone' Guide: Document the brand's personality, key message pillars, preferred vocabulary (and words to avoid), and grammar style. This ensures anyone writing copy understands the desired tone.
• •Know Your Audience: Understand who you're talking to on each platform. While the core voice remains consistent, the tone might be slightly adjusted (e.g., more casual on TikTok vs. Instagram).
• •Use Consistent Language & Terminology: Stick to brand-specific terms (like 'The 6ix') and maintain a consistent level of formality or informality across all communications.
• •Reflect Brand Values: Ensure the copy consistently reinforces what the brand stands for – in this case, Toronto pride, artistic creativity, and connection with fans.
• •Review and Iterate: Regularly review your copy across all channels to ensure it aligns with the defined tone. Gather feedback and be willing to refine your approach as the brand evolves. Use analytics to see what resonates with your audience.

Social Perception

A brand that some customers appreciate for its unique, artist-focused, and Toronto-centric apparel; however, there are concerns and skepticism about legitimacy, shipping issues, and customer service responsiveness.

Copy Examples

• •Instagram Post (New Toronto-themed hoodie): Rep The 6ix, rain or shine! 🥶 Our NEW 'TO. Skyline' Hoodie just dropped, designed by a local Toronto legend. Cop yours and wear your city proud. 🔥 Link in bio. #6ixmerchandise #TorontoProud #Streetwear #YYZFits #The6ix
• •Product Description (Artist-inspired T-shirt): Channel your inner icon. This [Artist Name] tribute tee isn't just merch, it's a statement. Featuring a bold, high-quality print of [album/lyric reference] on our signature soft cotton. Feel the music, wear the vibe. Limited stock – don't sleep on this! 🎤 #ArtistMerch #[ArtistName]Fans #MusicFashion
• •Email Subject Line (Promotion): 🔥 Fresh Drops & Hot Deals Inside | 6ixmerchandise Has You Covered! Email Body Snippet: Hey Toronto! Ready to upgrade your look? We've just unleashed a new wave of exclusive artist gear AND some sick Toronto-inspired designs. Plus, for the next 48 hours, grab [Discount]% off your order. Don't miss out on representing your faves and your city in style!
• •TikTok Video Caption (Showcasing multiple items): Fit check! 🔥 Which 6ixmerch piece are you rocking today? From concert-ready tees to everyday Toronto pride hoodies, we got you. Drop your fave in the comments! 👇 #OOTD #MerchGameStrong #TorontoFashion #ArtistVibes #6ix
• •Website Banner (Homepage): Wear Your World. 🌎 From The 6ix to Your Favourite Artist – Authentic Designs, Premium Quality. Shop The Latest Drops Now!