Brand Tone

authentic, caring, and empowering

Brand Values

• •Authenticity
• •Family & Love
• •Expertise & Quality
• •Empowerment of Women
• •Well-being & Beauty
• •Celebration of All Beauty
• •Customer-centricity

Best Practices

• •Anchor in Authenticity: Always circle back to the brand's genuine family story and the "why" behind its creation. Let this sincerity shine through in product descriptions, social media, and all communications. Avoid overly corporate or impersonal language.
• •Speak "Woman to Woman": Use an inclusive, empathetic, and empowering voice. Address the customer directly (using "you" and "your") and connect with her aspirations for beauty, well-being, and self-expression.
• •Balance Heritage with Innovation: Weave in the "French know-how" and "New York inspiration" narrative to convey both tradition/quality and modernity/efficacy. Don't let one overshadow the other.
• •Emphasize "Celebration" not "Correction": Frame products as tools to celebrate and enhance existing beauty and strength, rather than focusing on "fixing flaws." This aligns with the value of "celebrating beauty in all its forms."
• •Maintain a "Caring Expert" Persona: Combine warmth and approachability with clear, knowledgeable information about product benefits and ingredients. The customer should feel understood, valued, and confident in the brand's expertise. Use the "apple of our eye" sentiment as a guiding principle for customer interaction.

Social Perception

heartfelt, family-rooted brand offering quality, modern skincare with an empowering message, primarily within its direct sphere of influence (website, Instagram).

Copy Examples

• •Instagram Post (Product Focus - Serum): Unlock your skin's authentic radiance. ✨ Our [Serum Name], born from a family's passion for beauty and generations of French expertise, is more than skincare – it's a celebration of YOU. Reveal the strong, inspiring woman you are. #PrunelleCosm #AuthenticBeauty #FrenchSkincare #EmpoweredByPrunelle
• •Website Banner (Brand Story): From Our Family to Yours: The Prunelle Cosm Story. We believe beauty is a reflection of love, authenticity, and the strength within. Discover cosmetics crafted by women, for women, blending New York innovation with timeless French savoir-faire. Because you are the apple of our eye. [Link to About Us]
• •Email Newsletter Subject Line: A Little Love For Your Skin (and You!) From Prunelle Cosm 💌 Body Snippet: At Prunelle, we pour our family values and a touch of French magic into every formula. Our latest [Product Category, e.g., moisturizers] are designed to make you feel as beautiful and strong as you truly are. Explore the collection...
• •Facebook Ad (Targeting Women Seeking Wellness): More than just beauty. It's well-being. Prunelle Cosm fuses innovative skincare, like our CBD-infused collection, with a deep respect for your skin's natural harmony. Embrace your evolution. Inspire change. Shine from within. ✨ #PrunelleWellbeing #InnovativeSkincare #BeautyFromWithin
• •Product Description (Example: Purifying Gelée): Rediscover your skin's natural balance. Our Purifying Gelée, a gentle yet potent blend inspired by [mention key ingredient/inspiration if applicable, e.g., 'the resilience of nature'], works with your skin, not against it. Created with love and expertise, because we believe every woman deserves to feel confident and radiant in her own skin. Celebrate your unique beauty. #PrunellePurify #FamilyCrafted #ConfidentSkin