Brand Tone

Professional, Technical, Established, Experienced, Quality-Focused, Reliable and Innovative

Brand Values

• •Quality
• •Customer Focus & Partnership
• •Tradition and Innovation
• •Reliability and Trust
• •Expertise and Competence
• •Environmental Responsibility and Safety

Best Practices

• •Prioritize Technical Accuracy and Clarity: Given the nature of the products, ensure all technical details are precise and clearly communicated. Avoid overly casual or ambiguous language.
• •Emphasize Heritage and Experience: Subtly weave in the company's long history and depth of experience to build trust and authority. Phrases like "With over 90 years of expertise..." can reinforce this.
• •Highlight Quality and Certifications: Regularly mention adherence to high-quality standards and relevant certifications (e.g., IATF 16949, ISO standards) as proof points of reliability and professionalism.
• •Focus on Solutions and Partnership: Frame products not just as components, but as solutions to customer challenges. Use language that reflects a collaborative, partnership-oriented approach (e.g., "We partner with you to develop...", "Our experts work to understand your needs...").
• •Maintain a Professional and Authoritative Voice: Use formal language, well-structured sentences, and an objective tone. Avoid slang, overly emotive words, or hype. The voice should convey confidence and deep industry knowledge.

Social Perception

Primarily perceived as a B2B supplier of specialized automotive and industrial components. Among automotive enthusiasts (especially classic car owners), Cohline is known as a supplier of fuel lines and other hoses, although perception is mixed due to issues with specific hoses. Operates in a specialized niche with generally low public awareness.

Copy Examples

• •Decades of Engineering Excellence: Your Partner for Advanced Fluid Systems. Since 1932, Cohline has been at the forefront of fluid transport technology. We deliver bespoke hose and pipe solutions, manufactured to the highest quality standards, ensuring reliability and performance for the automotive, agricultural, and industrial sectors. Trust our heritage of innovation.
• •Precision Engineered. Industry Certified. Cohline Quality. At Cohline, quality isn't just a goal, it's our foundation. With IATF 16949, ISO 9001, and ISO 14001 certifications, we provide media transport systems you can depend on, from custom fuel lines to complex cooling solutions.
• •Bespoke Fluid Solutions. Tailored to Your Exacting Needs. Your challenges demand unique solutions. Cohline UK specializes in developing and manufacturing custom pipe and hose systems. Partner with us for innovative designs and precision engineering that meet your specific application requirements.
• •The Driving Force in Media Transport: Over 90 Years of Proven Expertise. From critical automotive applications to robust industrial machinery, Cohline’s fluid systems are built on a legacy of trust and performance. We combine decades of experience with cutting-edge technology to keep your operations flowing smoothly.
• •Cohline: Engineering Integrity for Every Fluid Challenge. Reliability is non-negotiable. That’s why industries worldwide choose Cohline for their critical fluid transport needs. Our commitment to superior materials, meticulous manufacturing, and rigorous testing ensures your success.