Brand Tone

Playful & Whimsical, Approachable & Friendly, Design-focused

Brand Values

• •Playfulness
• •Whimsy
• •Design & Aesthetics
• •Quality Curation
• •Accessibility

Best Practices

• •Maintain Clarity and Approachability: While being creative, ensure that product information, calls to action, and purchasing details are always clear, simple, and friendly, just like their website's FAQ/Info section.
• •Emphasize 'Design-Led' Language: Highlight the unique design aspects of the products, using words like 'curated,' 'novelty,' 'statement piece,' and 'conversation starter.'
• •Incorporate Playful Language: Use lighthearted and fun language to match the whimsical nature of the products, but without sacrificing clarity.
• •Visually Driven Content: Prioritize high-quality product photography and videography to showcase the aesthetic appeal of the items.
• •Localize and Personalize: Continue to cater to the Serbian market by using culturally relevant references and offering excellent customer service in Serbian.

Social Perception

A fun, friendly brand that offers unique and well-designed home décor items, primarily from DOIY, that are accessible to the Serbian market.

Copy Examples

• •Spice up your kitchen with our 'Pinky Swear' salt & pepper shakers! Guaranteed to bring a smile to your face.
• •Looking for a unique gift? Our quirky vases are the perfect conversation starter.
• •Add a touch of modern design to your home with our curated collection of DOIY products.
• •Free delivery on orders over 1990 RSD! Shop our latest collection of home décor and gifts.
• •Discover design-led treasures for every corner of your home. Shop now and let your personality shine!