Brand Tone

Informative & Responsible, Customer-Centric & Supportive, Value-Oriented & Accessible, Direct & Straightforward, Enthusiastic (Subtly)

Brand Values

• •Authenticity & Quality
• •Customer Satisfaction
• •Variety & Choice
• •Responsible Retailing
• •Value & Affordability
• •Convenience

Best Practices

• •Prioritize Honesty and Transparency: Always be upfront about product authenticity, company policies (like age verification), and any industry regulations. This builds trust and aligns with their stated responsible approach.
• •Balance Enthusiasm with Responsibility: While it's good to be passionate about the products and the vaping experience, always temper this with messages about safe use, age restrictions, and the fact that these products are for adult smokers. Avoid hype that could inadvertently appeal to minors.
• •Focus on Solutions and Support: Frame copy around how Thunder Vapes helps customers – whether it's finding the right product, understanding vaping better, or saving money through fair pricing and bulk options. Emphasize customer support.
• •Maintain Clarity and Simplicity: Use clear, easy-to-understand language, especially when explaining product features, benefits, or company policies. Avoid overly technical jargon unless clearly defined for the target audience. The current website copy generally follows this.
• •Educate and Inform: Continue to leverage blog posts or informational snippets to address customer concerns, explain new products, or discuss industry news from a responsible retailer's perspective. This reinforces their authority and commitment to the community.

Social Perception

Positive (among their customers), Emerging / Limited Wider Recognition, Seen as a Supplier of a Wide Range, Including Bulk, Trying to Build Trust

Copy Examples

• •Headline: Responsibly Enjoy Your Vape: Authentic Products, Expert Advice. Body: At Thunder Vapes, we're committed to providing adult vapers with genuine, high-quality vaping supplies and the information you need. Explore our range and vape responsibly.
• •Headline: Switch & Save with Thunder Vapes: Your Partner in Your Vaping Journey. Body: Looking for a trusted UK source for your vaping needs? Discover top brands, great prices, and dedicated support. We're here to help you find the perfect fit.
• •Headline: Quality Vapes, Delivered Fast. Variety You Can Trust. Body: From the latest e-liquids to reliable kits, find it all at Thunder Vapes. We ensure every product is authentic, so you can shop with confidence. Quick, reliable UK delivery.
• •Headline: Big on Flavour, Smart on Price. Explore Bulk Buys & Save. Body: Stock up on your favourite disposable vapes and e-liquids with Thunder Vapes. Our bulk buy options offer fantastic value without compromising on quality.
• •Headline: Vaping Responsibly Matters. We're Doing Our Part. Body: Thunder Vapes is dedicated to strict age verification and legal compliance. We believe in helping adult smokers find alternatives safely and responsibly. Learn more about our commitment.