Brand Tone

Appreciative & Cultured, Descriptive & Evocative, Authentic & Passionate, Potentially Sophisticated or Elegant, Approachable & Welcoming

Brand Values

• •Artistic Integrity
• •Cultural Heritage
• •Quality & Craftsmanship
• •Customer Connection
• •Passion for Art

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone, key messaging points, words to use/avoid, and examples. Share this with anyone creating content.
• •Understand Your Audience: Tailor the language to resonate with your target customers (art collectors, interior design enthusiasts, lovers of Turkish culture, etc.) while staying true to your core tone.
• •Tell Stories: Art is inherently narrative. Use copywriting to tell the story behind the artwork, the artist, or the cultural inspiration. This naturally infuses personality and values.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, emails, and any advertising is harmonious. A customer should feel the same brand personality everywhere.
• •Review and Refine: Regularly review your copy against your brand voice guidelines. Get feedback and be open to refining your approach as the brand evolves, but always with intentionality.

Social Perception

Positive, Niche, Emerging

Copy Examples

• •Instagram Post (Showcasing a new painting of the Bosphorus): Capture the timeless allure of the Bosphorus. This new masterpiece evokes the vibrant spirit and serene beauty of Istanbul, ready to bring a touch of its magic into your home. Explore the details and let the story unfold. #ArtNegoIstanbul #IstanbulArt #BosphorusView #TurkishArt #ContemporaryPainting
• •Website Product Description (Abstract piece): Immerse yourself in a symphony of color and emotion. This captivating abstract piece by [Artist Name] invites introspection and conversation. Handcrafted with passion, it’s more than decor; it’s a statement. Discover the inspiration behind the canvas.
• •Email Newsletter Subject (New Collection): New Arrivals: Experience the Soul of Istanbul Through Art
• •About Us Snippet: At Art Nego Istanbul, we believe art is a bridge – connecting cultures, emotions, and stories. Born from a passion for the vibrant artistic soul of Istanbul, we curate pieces that resonate with authenticity and inspire a deeper appreciation for creativity. We are dedicated to bringing you art that not only beautifies your space but also enriches your life.
• •Promotional Ad Copy (e.g., for a limited print): Own a unique glimpse of Istanbul's charm. For a limited time, acquire this exclusive print and let the artistry of [Artist Name] transport you. A perfect blend of tradition and contemporary vision. Shop now – a treasure awaits. [Link]