Brand Tone

Elegant & Artisanal, Authentic & Rooted, Warm & Inviting, Conscious & Empowering

Brand Values

• •Craftsmanship
• •Authenticity
• •Quality
• •Sustainability
• •Empowerment
• •Beauty & Enhancement of Life
• •Transparency & Integrity
• •Community

Best Practices

• •Emphasize Heritage & Authenticity: Consistently weave in the brand's connection to Istanbul, its "roots since 1925," traditional techniques, and the stories of its women artisans. Use evocative language that transports the customer.
• •Highlight Craftsmanship & Quality: Use descriptive words like "exquisite," "meticulous," "handcrafted," "artisan-made," and detail the quality of materials (natural fabrics, Turkish textiles).
• •Communicate Values Clearly: Regularly incorporate messaging about sustainability, empowering women, and the "slow fashion" philosophy. This builds a deeper connection with conscious consumers.
• •Maintain an Elegant & Warm Voice: Combine sophisticated language when describing the art and craftsmanship with warm, inviting phrases when speaking about transforming homes and enhancing lives.
• •Visual Storytelling Alignment: Ensure all visuals (product photography, social media imagery) reflect the same values of quality, authenticity, and artistry. Showcase the textures, the handmade details, and potentially the artisans at work (if appropriate and with consent) to reinforce the brand story.

Social Perception

A high-quality, authentic, and ethically conscious brand specializing in artisanal home textiles from Istanbul. Connection to "empowering women" and "sustainability" resonates positively with conscious consumers. Public perception is largely shaped by its own curated channels, positioned within an artistic and culturally rich context.

Copy Examples

• •Art Nego Istanbul: Where Heritage is Woven into Every Thread. Discover decorative pillows handcrafted in our Istanbul atelier, blending timeless tradition with contemporary elegance. Each piece tells a story of empowered women artisans and sustainable practices. Bring home more than a cushion; bring home a piece of art.
• •Immerse your space in the authentic charm of Istanbul. ✨ Our latest collection of artisan-made pillow covers features natural fabrics and designs inspired by a rich cultural tapestry. Crafted with passion, sustained by purpose. #ArtNegoIstanbul #HandmadeHomeDecor #SustainableLuxury #IstanbulArtisans
• •Journey to the heart of bohemian allure with our [Pillow Name]. Handmade by skilled women artisans in Istanbul, this piece showcases intricate traditional motifs on sustainably sourced Turkish textiles. It’s not just decor, it’s a conversation starter, a testament to enduring craftsmanship.
• •Unveiling Beauty: New Handcrafted Arrivals from Art Nego Istanbul. Dear [Customer Name], experience the soulful artistry of Istanbul. Our new collection, born from the skilled hands of women artisans and a deep respect for tradition, is here to transform your space...
• •Since 1925, the spirit of Istanbul's textile artistry has been our inspiration. At Art Nego Istanbul, we honor this legacy by empowering local women artisans and championing sustainable, handcrafted luxury. Each pillow cover is a promise of quality, authenticity, and a touch of Istanbul's soul for your home.